Lorna Jane vs Nimble:Which is more popular?
In September 2026, Lorna Jane had more branded searches than Nimble among activewear brands in Australia. Lorna Jane had about 135,000 branded searches, while Nimble had 22,200. Lorna Jane made up 17.1% of all activewear brand searches we track, and Nimble accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about activewear brands, Lorna Jane and Nimble each appeared in three of the five answers. Lorna Jane was mentioned before Nimble in two out of three answers that named either.
Who do people search for more?
Lorna Jane, about 6 searches for every 1 for Nimble
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Lorna Jane, named ahead of Nimble in 2 of 3 answers
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lorna Jane and Nimble were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lorna Jane was listed before Nimble in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LSKD1st
Lululemon2nd- Lorna Jane3rd
Nimble4th
Rockwear5th
Stax6th
P.E Nation7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in Australia?”
Asked ChatGPT
“What are the best activewear brands in Australia?”
Asked ChatGPT
“What's the best Australian activewear brand for gym leggings?”
Searched Google, AI Overview
“gym clothes”
Searched Google, AI Overview
“activewear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lorna Jane or Nimble more popular in search?
This chart shows how often people search Google for Lorna Jane and Nimble by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.
Share of searches by month for Lorna Jane, Nimble. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Rockwear | P.E Nation | Nimble | Stax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 15.7% | 15.7% | 4.7% | 2.1% | 2.1% | 7.1% |
| Nov 2025 | 44.6% | 24.4% | 13.3% | 4% | 4% | 2.2% | 7.4% |
| Dec 2025 | 53.8% | 16.1% | 16.1% | 4.8% | 2.7% | 1.4% | 4.9% |
| Jan 2026 | 48.3% | 17.7% | 17.7% | 6.5% | 2.9% | 2.4% | 4.5% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.6% | 3.1% | 2.1% | 3.9% |
| Mar 2026 | 45.5% | 20.3% | 16.7% | 5% | 3.3% | 2.7% | 6.4% |
| Apr 2026 | 46.7% | 17.1% | 17.1% | 6.3% | 4.2% | 4.2% | 4.4% |
| May 2026 | 38.6% | 25.9% | 17.3% | 5.2% | 4.3% | 3.5% | 5.3% |
| Jun 2026 | 45.6% | 13.7% | 16.7% | 5% | 5% | 3.4% | 10.6% |
| Jul 2026 | 41.6% | 18.6% | 18.6% | 5.6% | 4.6% | 3.1% | 8% |
| Aug 2026 | 51.3% | 18.8% | 15.4% | 4.6% | 3.8% | 2.5% | 3.6% |
| Sep 2026 | 46.5% | 20.8% | 17.1% | 6.3% | 4.2% | 2.8% | 2.4% |
How has the Lorna Jane and Nimble comparison changed over the last 12 months?
3 findings
- Lorna Jane was ahead of Nimble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands in Australia moved from 15.7% to 17.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia moved from 2.1% to 2.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia activewear brands in September 2026?
2 changes
In September 2026, Lorna Jane gained share of searches among activewear brands in Australia, from 15.4% to 17.1%.
In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lorna Jane’s and Nimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lorna Jane
1 branded search term
- lorna jane
Nimble
1 branded search term
- nimble activewear
Other head-to-heads among activewear brands
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