Brandwave

How popular isLookfantastic?

In September 2026, people searched for Lookfantastic by name about 1,600 times in Australia, a 55.6% decrease from the previous year. These searches made up 0.04% of all Australia beauty retailer searches, placing Lookfantastic sixth out of six retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, Lookfantastic did not appear in any of the answers.

Search and AI answers in September 2026

Lookfantastic is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. Chemist WarehouseShare of searches 73.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. MECCAShare of searches 12.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SephoraShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Priceline PharmacyShare of searches 4.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. LookfantasticShare of searches 0.04%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lookfantastic did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Adore Beauty2nd
  3. Sephora3rd
  4. Priceline Pharmacy4th
  5. Chemist Warehouse5th
  6. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which beauty retailers compete with Lookfantastic?

Lookfantastic against beauty retailers in Australia, by month

Share of searches by month for Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty, Lookfantastic. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCASephoraPriceline PharmacyAdore BeautyLookfantastic
Oct 202573.8%12.1%6.6%4.4%3%0.08%
Nov 202568.6%13.8%9.2%4.1%4.1%0.07%
Dec 202571.8%14.5%6.5%4.3%2.9%0.05%
Jan 202676.1%10.2%5.6%5.6%2.5%0.04%
Feb 202670.4%17.3%5.2%4.2%2.8%0.05%
Mar 202677.2%10.4%4.6%4.6%3.1%0.04%
Apr 202672.2%11.9%6.5%6.5%2.9%0.05%
May 202672.9%12%5.3%5.3%4.4%0.04%
Jun 202674%12.2%5.4%5.4%3%0.04%
Jul 202673.1%12%6.6%5.4%2.9%0.04%
Aug 202671.4%14.3%6.4%4.3%3.5%0.04%
Sep 202673.8%12.1%6.6%4.4%3%0.04%

  1. 1.Chemist Warehouse

    73.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.MECCA

    12.1%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Sephora

    6.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Priceline Pharmacy

    4.4%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Adore Beauty

    3%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  6. 6.Lookfantastic

    0.04%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lookfantastic and its closest rivals

Every comparison with Lookfantastic

5 comparisons

How has branded search demand for Lookfantastic changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lookfantastic in Australia fell from 3.6K to 1.6K.
  • Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in Australia held steady, from 0.08% to 0.04%.

How did search popularity change for Australia beauty retailers in September 2026?

6 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%.

  2. In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.

  3. In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%.

  4. Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  6. Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Lookfantastic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lookfantastic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lookfantastic

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How the Brand Demand Index is measured

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