Lookfantastic vs Sephora:Which is searched more in Australia?
In September 2026, Sephora had more branded searches than Lookfantastic among beauty retailers in Australia. Sephora had about 246,000 branded searches, while Lookfantastic had 1,600. Sephora made up 6.6% of all beauty retailer searches we track, and Lookfantastic accounted for 0.04%.
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Is Lookfantastic or Sephora more popular in search?
Compare the stores people buy skincare and makeup from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sephora, Lookfantastic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
How has the Lookfantastic and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Lookfantastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in Australia moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
- Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia held steady at 6.6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for Australia beauty retailers in September 2026?
2 changes
Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lookfantastic’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lookfantastic
1 branded search term
- lookfantastic
Sephora
1 branded search term
- sephora
Other head-to-heads among beauty retailers
Chemist Warehouse vs MECCA: compare search popularity- Chemist Warehouse vs Sephora: compare search popularity
Chemist Warehouse vs Priceline Pharmacy: compare search popularity
Chemist Warehouse vs Adore Beauty: compare search popularity- MECCA vs Sephora: compare search popularity
- MECCA vs Priceline Pharmacy: compare search popularity
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