Beauty retailers in Australia:Which are most popular?
In September 2026, Chemist Warehouse was the most searched beauty retailer in Australia, accounting for 73.8% of all searches among the six retailers we track. When we checked with ChatGPT and Google AI Overviews, Chemist Warehouse, MECCA, Sephora and Adore Beauty were mentioned most often, in three of the four answers. MECCA was recommended most often, coming first in two out of three responses that gave a list.
Chemist WarehouseShare of searches 73.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
MECCAShare of searches 12.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SephoraShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Priceline PharmacyShare of searches 4.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Adore BeautyShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top beauty retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Chemist Warehouse, MECCA, Sephora and Adore Beauty were mentioned most often, in three of the four answers. MECCA was recommended most often, coming first in two out of three answers that gave a list. Adore Beauty was second, and Sephora was third. Lookfantastic, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beauty retailers
4 answers
Asked ChatGPT
“Where should I buy skincare and makeup in Australia?”
Asked ChatGPT
“What are the best beauty stores in Australia?”
Asked ChatGPT
“What's the best online beauty store in Australia?”
Searched Google, AI Overview
“makeup online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“beauty store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which beauty retailers do people search for most?
This chart shows how often people search Google for each beauty retailer by name. Each line represents a brand's share of searches for all six beauty retailers we track, month by month, from searches in Australia.
Share of searches by month for Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 2.7M | 0% | +2.4 points | |
| 2, held 2nd | 12.1% | 450K | -18.2% | -2.2 points | |
| 3, held 3rd | 6.6% | 246K | 0% | +0.2 points | |
| 4, held 4th | 4.4% | 165K | 0% | +0.1 points | |
| 5, held 5th | 3% | 110K | -18.5% | -0.6 points | |
| 6, held 6th | 0.04% | 1.6K | 0% | 0 points |
73.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.4 points.
2.
MECCA12.1%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
3.
Sephora6.6%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.4%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
3%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
0.04%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among beauty retailers in Australia?
6 brands
In September 2026, Chemist Warehouse was the most searched among beauty retailers in Australia, with an estimated 2.7M branded searches, 73.8% of all searches for the six we track. MECCA is in 2nd place, 61.7 percentage points behind at 12.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Chemist Warehouse | 73.8% | 77.2%Mar 2026 | 68.6%Nov 2025 | 1st |
| MECCA | 12.1% | 17.3%Feb 2026 | 10.2%Jan 2026 | 2nd |
| Sephora | 6.6% | 9.2%Nov 2025 | 4.6%Mar 2026 | 3rd |
| Priceline Pharmacy | 4.4% | 6.5%Apr 2026 | 4.1%Nov 2025 | 4th |
| Adore Beauty | 3% | 4.4%May 2026 | 2.5%Jan 2026 | 5th |
| Lookfantastic | 0.08% → 0.04% | 0.08%Oct 2025 | 0.04%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among beauty retailers in Australia peaked at 77.2% in March 2026 and was lowest at 68.6% in November 2025.
- Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia peaked at 17.3% in February 2026 and was lowest at 10.2% in January 2026.
- Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia peaked at 9.2% in November 2025 and was lowest at 4.6% in March 2026.
- Across the 12 months ending September 2026, Priceline Pharmacy’s share of searches among beauty retailers in Australia peaked at 6.5% in April 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Adore Beauty’s share of searches among beauty retailers in Australia peaked at 4.4% in May 2026 and was lowest at 2.5% in January 2026.
- Across the 12 months ending September 2026, Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty and Lookfantastic held steady: their share of searches among beauty retailers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia beauty retailers in September 2026?
6 changes
In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%.
In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.
In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%.
Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Compare popularity between leading brands
- Chemist Warehouse vs MECCA: compare popularity
- Chemist Warehouse vs Sephora: compare popularity
- Chemist Warehouse vs Priceline Pharmacy: compare popularity
- Chemist Warehouse vs Adore Beauty: compare popularity
- MECCA vs Sephora: compare popularity
- MECCA vs Priceline Pharmacy: compare popularity
- MECCA vs Adore Beauty: compare popularity
- Sephora vs Priceline Pharmacy: compare popularity
- Sephora vs Adore Beauty: compare popularity
- Priceline Pharmacy vs Adore Beauty: compare popularity
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