Priceline Pharmacy vs Sephora:Which is more popular?
In September 2026, Sephora had more branded searches than Priceline Pharmacy among beauty retailers in Australia. Sephora had about 246,000 branded searches, while Priceline Pharmacy had 165,000. Sephora made up 6.6% of all beauty retailer searches we track, and Priceline Pharmacy accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about beauty retailers, Sephora appeared in three of the four answers and Priceline Pharmacy in two. Sephora was mentioned before Priceline Pharmacy in two out of three answers.
Who do people search for more?
Sephora, about 49% more searches than Priceline Pharmacy
Who does AI mention more?
Sephora, mentioned in 3 of 4 answers, Priceline Pharmacy in 2
Who does AI recommend more?
Sephora, named ahead of Priceline Pharmacy in 2 of 3 answers
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Top beauty retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sephora was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Priceline Pharmacy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sephora was listed before Priceline Pharmacy in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beauty retailers
4 answers
Asked ChatGPT
“Where should I buy skincare and makeup in Australia?”
Asked ChatGPT
“What are the best beauty stores in Australia?”
Asked ChatGPT
“What's the best online beauty store in Australia?”
Searched Google, AI Overview
“makeup online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“beauty store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Priceline Pharmacy or Sephora more popular in search?
This chart shows how often people search Google for Priceline Pharmacy and Sephora by name. Each line represents a brand's share of searches for all six beauty retailers we track, month by month, from searches in Australia.
Share of searches by month for Sephora, Priceline Pharmacy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
How has the Priceline Pharmacy and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Priceline Pharmacy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Priceline Pharmacy’s share of searches among beauty retailers in Australia held steady at 4.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Sephora’s share of searches among beauty retailers in Australia held steady at 6.6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for Australia beauty retailers in September 2026?
2 changes
Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Priceline Pharmacy’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Priceline Pharmacy
2 branded search terms
- priceline chemist
- priceline pharmacy
Sephora
1 branded search term
- sephora
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