MECCA vs Priceline Pharmacy:Which is searched more in Australia?
In September 2026, MECCA had more branded searches than Priceline Pharmacy among beauty retailers in Australia. MECCA had about 450,000 branded searches, while Priceline Pharmacy had 165,000. MECCA made up 12.1% of all beauty retailer searches we track, and Priceline Pharmacy accounted for 4.4%.
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Is MECCA or Priceline Pharmacy more popular in search?
Compare the stores people buy skincare and makeup from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for MECCA, Priceline Pharmacy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
How has the MECCA and Priceline Pharmacy comparison changed over the last 12 months?
3 findings
- MECCA was ahead of Priceline Pharmacy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia held steady at 12.1%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Priceline Pharmacy’s share of searches among beauty retailers in Australia held steady at 4.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for Australia beauty retailers in September 2026?
2 changes
In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.
Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MECCA’s and Priceline Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MECCA
1 branded search term
- mecca
Priceline Pharmacy
2 branded search terms
- priceline chemist
- priceline pharmacy
Other head-to-heads among beauty retailers
Chemist Warehouse vs MECCA: compare search popularity
Chemist Warehouse vs Sephora: compare search popularity- Chemist Warehouse vs Priceline Pharmacy: compare search popularity
Chemist Warehouse vs Adore Beauty: compare search popularity- MECCA vs Sephora: compare search popularity
- MECCA vs Adore Beauty: compare search popularity
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