Brandwave

How popular isMECCA?

In September 2026, people searched for MECCA by name about 450,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 12.1% of all Australia beauty retailer searches, placing MECCA second out of six retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, MECCA appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

MECCA is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Chemist WarehouseShare of searches 73.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. MECCAShare of searches 12.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SephoraShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Priceline PharmacyShare of searches 4.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Adore BeautyShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+1 more

MECCA website (opens in a new tab)

Follow MECCA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MECCA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MECCA is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Adore Beauty2nd
  3. Sephora3rd
  4. Priceline Pharmacy4th
  5. Chemist Warehouse5th
  6. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which beauty retailers compete with MECCA?

MECCA against beauty retailers in Australia, by month

Share of searches by month for Chemist Warehouse, MECCA, Sephora, Priceline Pharmacy, Adore Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCASephoraPriceline PharmacyAdore BeautyLookfantastic
Oct 202573.8%12.1%6.6%4.4%3%0.08%
Nov 202568.6%13.8%9.2%4.1%4.1%0.07%
Dec 202571.8%14.5%6.5%4.3%2.9%0.05%
Jan 202676.1%10.2%5.6%5.6%2.5%0.04%
Feb 202670.4%17.3%5.2%4.2%2.8%0.05%
Mar 202677.2%10.4%4.6%4.6%3.1%0.04%
Apr 202672.2%11.9%6.5%6.5%2.9%0.05%
May 202672.9%12%5.3%5.3%4.4%0.04%
Jun 202674%12.2%5.4%5.4%3%0.04%
Jul 202673.1%12%6.6%5.4%2.9%0.04%
Aug 202671.4%14.3%6.4%4.3%3.5%0.04%
Sep 202673.8%12.1%6.6%4.4%3%0.04%

  1. 1.Chemist Warehouse

    73.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.MECCA

    12.1%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  3. 3.Sephora

    6.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Priceline Pharmacy

    4.4%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Adore Beauty

    3%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  6. 6.Lookfantastic

    0.04%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between MECCA and its closest rivals

Every comparison with MECCA

5 comparisons

How has branded search demand for MECCA changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MECCA in Australia fell from 550K to 450K.
  • Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia peaked at 17.3% in February 2026 and was lowest at 10.2% in January 2026.

How did search popularity change for Australia beauty retailers in September 2026?

6 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%.

  2. In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.

  3. In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%.

  4. Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Sephora in Australia fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  6. Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are MECCA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MECCA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mecca

Do you work for MECCA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MECCA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free