Brandwave

Adore Beauty vs MECCA:Which is more popular?

In September 2026, MECCA had more branded searches than Adore Beauty among beauty retailers in Australia. MECCA had about 450,000 branded searches, while Adore Beauty had 110,000. MECCA made up 12.1% of all beauty retailer searches we track, and Adore Beauty accounted for 3%. When we asked ChatGPT and Google AI Overviews about beauty retailers, Adore Beauty and MECCA each appeared in three of the four answers. MECCA was mentioned before Adore Beauty in two out of three answers.

Among beauty retailers in Australia in September 2026

Who do people search for more?

MECCA, about 4 searches for every 1 for Adore Beauty

MECCA 450K searchesAdore Beauty 110K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Adore Beauty in 3 of 4MECCA in 3 of 4

Who does AI recommend more?

MECCA, named ahead of Adore Beauty in 2 of 3 answers

MECCA first in 2Adore Beauty first in 1

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Adore Beauty and MECCA were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MECCA was listed before Adore Beauty in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Adore Beauty2nd
  3. Sephora3rd
  4. Priceline Pharmacy4th
  5. Chemist Warehouse5th
  6. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Adore Beauty or MECCA more popular in search?

This chart shows how often people search Google for Adore Beauty and MECCA by name. Each line represents a brand's share of searches for all six beauty retailers we track, month by month, from searches in Australia.

Adore Beauty and MECCA among beauty retailers in Australia, by month

Share of searches by month for MECCA, Adore Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCASephoraPriceline PharmacyAdore BeautyLookfantastic
Oct 202573.8%12.1%6.6%4.4%3%0.08%
Nov 202568.6%13.8%9.2%4.1%4.1%0.07%
Dec 202571.8%14.5%6.5%4.3%2.9%0.05%
Jan 202676.1%10.2%5.6%5.6%2.5%0.04%
Feb 202670.4%17.3%5.2%4.2%2.8%0.05%
Mar 202677.2%10.4%4.6%4.6%3.1%0.04%
Apr 202672.2%11.9%6.5%6.5%2.9%0.05%
May 202672.9%12%5.3%5.3%4.4%0.04%
Jun 202674%12.2%5.4%5.4%3%0.04%
Jul 202673.1%12%6.6%5.4%2.9%0.04%
Aug 202671.4%14.3%6.4%4.3%3.5%0.04%
Sep 202673.8%12.1%6.6%4.4%3%0.04%

How has the Adore Beauty and MECCA comparison changed over the last 12 months?

3 findings
  • MECCA was ahead of Adore Beauty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adore Beauty’s share of searches among beauty retailers in Australia held steady at 3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, MECCA’s share of searches among beauty retailers in Australia held steady at 12.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for Australia beauty retailers in September 2026?

2 changes

  1. In September 2026, MECCA lost share of searches among beauty retailers in Australia, from 14.3% to 12.1%.

  2. In September 2026, Adore Beauty lost share of searches among beauty retailers in Australia, from 3.5% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adore Beauty’s and MECCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adore Beauty

1 branded search term

  • adore beauty

MECCA

1 branded search term

  • mecca

How the Brand Demand Index is measured

Other head-to-heads among beauty retailers

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