Lookfantastic vs Priceline Pharmacy:Which is more popular?
In September 2026, Priceline Pharmacy had more branded searches than Lookfantastic among beauty retailers in Australia. Priceline Pharmacy had about 165,000 branded searches, while Lookfantastic had 1,600. Priceline Pharmacy made up 4.4% of all beauty retailer searches we track, and Lookfantastic accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about beauty retailers, Priceline Pharmacy appeared in two of the four answers and Lookfantastic in none.
Who do people search for more?
Priceline Pharmacy, about 103 searches for every 1 for Lookfantastic
Who does AI mention more?
Priceline Pharmacy, mentioned in 2 of 4 answers, Lookfantastic in 0
Who does AI recommend more?
Priceline Pharmacy, the only one of the two named
Follow Lookfantastic vs Priceline Pharmacy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top beauty retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Priceline Pharmacy was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lookfantastic did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beauty retailers
4 answers
Asked ChatGPT
“Where should I buy skincare and makeup in Australia?”
Asked ChatGPT
“What are the best beauty stores in Australia?”
Asked ChatGPT
“What's the best online beauty store in Australia?”
Searched Google, AI Overview
“makeup online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“beauty store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lookfantastic or Priceline Pharmacy more popular in search?
This chart shows how often people search Google for Lookfantastic and Priceline Pharmacy by name. Each line represents a brand's share of searches for all six beauty retailers we track, month by month, from searches in Australia.
Share of searches by month for Priceline Pharmacy, Lookfantastic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
How has the Lookfantastic and Priceline Pharmacy comparison changed over the last 12 months?
3 findings
- Priceline Pharmacy was ahead of Lookfantastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in Australia moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
- Across the 12 months ending September 2026, Priceline Pharmacy’s share of searches among beauty retailers in Australia held steady at 4.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for Australia beauty retailers in September 2026?
2 changes
Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lookfantastic’s and Priceline Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lookfantastic
1 branded search term
- lookfantastic
Priceline Pharmacy
2 branded search terms
- priceline chemist
- priceline pharmacy
Other head-to-heads among beauty retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.