Chemist Warehouse vs Lookfantastic:Which is searched more in Australia?
In September 2026, Chemist Warehouse had more branded searches than Lookfantastic among beauty retailers in Australia. Chemist Warehouse had about 2.7 million branded searches, while Lookfantastic had 1,600. Chemist Warehouse made up 73.8% of all beauty retailer searches we track, and Lookfantastic accounted for 0.04%.
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Is Chemist Warehouse or Lookfantastic more popular in search?
Compare the stores people buy skincare and makeup from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Chemist Warehouse, Lookfantastic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chemist Warehouse | MECCA | Sephora | Priceline Pharmacy | Adore Beauty | Lookfantastic |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.08% |
| Nov 2025 | 68.6% | 13.8% | 9.2% | 4.1% | 4.1% | 0.07% |
| Dec 2025 | 71.8% | 14.5% | 6.5% | 4.3% | 2.9% | 0.05% |
| Jan 2026 | 76.1% | 10.2% | 5.6% | 5.6% | 2.5% | 0.04% |
| Feb 2026 | 70.4% | 17.3% | 5.2% | 4.2% | 2.8% | 0.05% |
| Mar 2026 | 77.2% | 10.4% | 4.6% | 4.6% | 3.1% | 0.04% |
| Apr 2026 | 72.2% | 11.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 72.9% | 12% | 5.3% | 5.3% | 4.4% | 0.04% |
| Jun 2026 | 74% | 12.2% | 5.4% | 5.4% | 3% | 0.04% |
| Jul 2026 | 73.1% | 12% | 6.6% | 5.4% | 2.9% | 0.04% |
| Aug 2026 | 71.4% | 14.3% | 6.4% | 4.3% | 3.5% | 0.04% |
| Sep 2026 | 73.8% | 12.1% | 6.6% | 4.4% | 3% | 0.04% |
How has the Chemist Warehouse and Lookfantastic comparison changed over the last 12 months?
3 findings
- Chemist Warehouse was ahead of Lookfantastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chemist Warehouse’s share of searches among beauty retailers in Australia held steady at 73.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in Australia moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for Australia beauty retailers in September 2026?
2 changes
In September 2026, Chemist Warehouse gained share of searches among beauty retailers in Australia, from 71.4% to 73.8%.
Estimated monthly branded searches for Lookfantastic in Australia fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chemist Warehouse’s and Lookfantastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemist Warehouse
1 branded search term
- chemist warehouse
Lookfantastic
1 branded search term
- lookfantastic
Other head-to-heads among beauty retailers
Chemist Warehouse vs MECCA: compare search popularity
Chemist Warehouse vs Sephora: compare search popularity
Chemist Warehouse vs Priceline Pharmacy: compare search popularity
Chemist Warehouse vs Adore Beauty: compare search popularity- MECCA vs Sephora: compare search popularity
- MECCA vs Priceline Pharmacy: compare search popularity
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