Brandwave

How popular isFitness First?

In September 2026, people searched for Fitness First by name about 40,500 times in Australia, a 33.1% decrease from the previous year. These searches made up 7.1% of all Australia gym chain searches, placing Fitness First fifth out of eight chains. When we asked both ChatGPT and Google AI Overviews about gym chains, Fitness First appeared in two of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Fitness First is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Anytime FitnessShare of searches 52.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Revo FitnessShare of searches 14.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Snap FitnessShare of searches 13%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. Plus FitnessShare of searches 8.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. Fitness FirstShare of searches 7.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top gym chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fitness First is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anytime Fitness1st
  2. Revo Fitness2nd
  3. Jetts3rd
  4. Goodlife Health Clubs4th
  5. Fitness First5th
  6. Plus Fitness6th
  7. Snap Fitness7th
  8. F45 Training–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gym chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which gym chains compete with Fitness First?

Fitness First against gym chains in Australia, by month

Share of searches by month for Anytime Fitness, Revo Fitness, Snap Fitness, Plus Fitness, Fitness First, Jetts. The figures are in the table below the chart.

View monthly share of searches table
MonthAnytime FitnessRevo FitnessSnap FitnessPlus FitnessFitness FirstJettsF45 TrainingGoodlife Health Clubs
Oct 202551.6%14.1%12.7%8.5%8.5%2.5%1.4%0.76%
Nov 202550.5%14.1%12.4%10.2%8.3%2.5%1.4%0.74%
Dec 202552.9%12.1%13%8.7%8.7%2.6%1.4%0.63%
Jan 202652%14.1%12.7%8.5%8.5%2.1%1.4%0.62%
Feb 202651.8%14.1%12.7%8.5%8.5%2.1%1.4%0.76%
Mar 202657.8%10.8%11.6%7.8%7.8%2.3%1.3%0.69%
Apr 202650.7%14.1%12.5%10.2%8.3%2%1.4%0.74%
May 202651.5%14.4%12.7%10.4%6.9%2.1%1.4%0.75%
Jun 202652.6%14.4%12.9%8.7%7.1%2.1%1.4%0.77%
Jul 202652.9%14.4%13%8.7%7.1%1.7%1.4%0.77%
Aug 202650.1%14%15.1%10.1%6.7%2%1.3%0.73%
Sep 202652.8%14.4%13%8.7%7.1%2.1%1.2%0.77%

  1. 1.Anytime Fitness

    52.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Revo Fitness

    14.4%

    Moved from 3rd to 2nd. 82.1K estimated branded searches, -2.1% vs prior month. Share +0.4 points.

  3. 3.Snap Fitness

    13%

    Moved from 2nd to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Plus Fitness

    8.7%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Fitness First

    7.1%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Jetts

    2.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.F45 Training

    1.2%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  8. 8.Goodlife Health Clubs

    0.77%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fitness First and its closest rivals

Every comparison with Fitness First

7 comparisons

How has branded search demand for Fitness First changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fitness First in Australia fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia decreased from 8.5% to 7.1%.
  • Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia peaked at 8.7% in December 2025 and was lowest at 6.7% in August 2026.
  • Across the 12 months ending September 2026, Fitness First fell from 4th to 5th among gym chains in Australia.

How did search popularity change for Australia gym chains in September 2026?

6 changes

  1. In September 2026, Anytime Fitness gained share of searches among gym chains in Australia, from 50.1% to 52.8%.

  2. In September 2026, Snap Fitness lost share of searches among gym chains in Australia, from 15.1% to 13%.

  3. In September 2026, Plus Fitness lost share of searches among gym chains in Australia, from 10.1% to 8.7%.

  4. In September 2026, Revo Fitness rose from 3rd to 2nd among gym chains in Australia.

  5. Estimated monthly branded searches for F45 Training in Australia fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Jetts in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are Fitness First’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fitness First’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fitness first

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