Brandwave

Fitness First vs Revo Fitness:Which is more popular?

In September 2026, Revo Fitness had more branded searches than Fitness First among gym chains in Australia. Revo Fitness had about 82,100 branded searches, while Fitness First had 40,500. Revo Fitness made up 14.4% of all gym chain searches we track, and Fitness First accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about gym chains, Revo Fitness appeared in three of the four answers and Fitness First in two. Revo Fitness was mentioned before Fitness First in two out of three answers that named either.

Among gym chains in Australia in September 2026

Who do people search for more?

Revo Fitness, about 2 searches for every 1 for Fitness First

Revo Fitness 82.1K searchesFitness First 40.5K searches

Who does AI mention more?

Revo Fitness, mentioned in 3 of 4 answers, Fitness First in 2

Revo Fitness in 3 of 4Fitness First in 2 of 4

Who does AI recommend more?

Revo Fitness, named ahead of Fitness First in 2 of 3 answers

Revo Fitness first in 2Fitness First first in 1

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Top gym chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Revo Fitness was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Revo Fitness was listed before Fitness First in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anytime Fitness1st
  2. Revo Fitness2nd
  3. Jetts3rd
  4. Goodlife Health Clubs4th
  5. Fitness First5th
  6. Plus Fitness6th
  7. Snap Fitness7th
  8. F45 Training–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gym chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fitness First or Revo Fitness more popular in search?

This chart shows how often people search Google for Fitness First and Revo Fitness by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.

Fitness First and Revo Fitness among gym chains in Australia, by month

Share of searches by month for Revo Fitness, Fitness First. The figures are in the table below the chart.

View monthly share of searches table
MonthAnytime FitnessRevo FitnessSnap FitnessPlus FitnessFitness FirstJettsF45 TrainingGoodlife Health Clubs
Oct 202551.6%14.1%12.7%8.5%8.5%2.5%1.4%0.76%
Nov 202550.5%14.1%12.4%10.2%8.3%2.5%1.4%0.74%
Dec 202552.9%12.1%13%8.7%8.7%2.6%1.4%0.63%
Jan 202652%14.1%12.7%8.5%8.5%2.1%1.4%0.62%
Feb 202651.8%14.1%12.7%8.5%8.5%2.1%1.4%0.76%
Mar 202657.8%10.8%11.6%7.8%7.8%2.3%1.3%0.69%
Apr 202650.7%14.1%12.5%10.2%8.3%2%1.4%0.74%
May 202651.5%14.4%12.7%10.4%6.9%2.1%1.4%0.75%
Jun 202652.6%14.4%12.9%8.7%7.1%2.1%1.4%0.77%
Jul 202652.9%14.4%13%8.7%7.1%1.7%1.4%0.77%
Aug 202650.1%14%15.1%10.1%6.7%2%1.3%0.73%
Sep 202652.8%14.4%13%8.7%7.1%2.1%1.2%0.77%

How has the Fitness First and Revo Fitness comparison changed over the last 12 months?

3 findings
  • Revo Fitness was ahead of Fitness First in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Revo Fitness’ share of searches among gym chains in Australia moved from 14.1% to 14.4%, and its estimated monthly branded searches moved from 100K to 82.1K.

How did search popularity change for Australia gym chains in September 2026?

2 changes

  1. In September 2026, Revo Fitness rose from 3rd to 2nd among gym chains in Australia.

  2. Estimated monthly branded searches for Fitness First in Australia fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fitness First’s and Revo Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitness First

1 branded search term

  • fitness first

Revo Fitness

2 branded search terms

  • revo fitness
  • revo gym

How the Brand Demand Index is measured

Other head-to-heads among gym chains

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