Anytime Fitness vs Fitness First:Which is more popular?
In September 2026, Anytime Fitness had more branded searches than Fitness First among gym chains in Australia. Anytime Fitness had about 301,000 branded searches, while Fitness First had 40,500. Anytime Fitness made up 52.8% of all gym chain searches we track, and Fitness First accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about gym chains, Anytime Fitness appeared in three of the four answers and Fitness First in two. Anytime Fitness was mentioned before Fitness First in every answer that named either.
Who do people search for more?
Anytime Fitness, about 7 searches for every 1 for Fitness First
Who does AI mention more?
Anytime Fitness, mentioned in 3 of 4 answers, Fitness First in 2
Who does AI recommend more?
Anytime Fitness, named ahead of Fitness First in 3 of 3 answers
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Top gym chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Anytime Fitness was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anytime Fitness was listed before Fitness First in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gym chains
4 answers
Asked ChatGPT
“Which gym should I join in Australia?”
Asked ChatGPT
“What are the best gym chains in Australia?”
Asked ChatGPT
“What's the cheapest good gym membership in Australia?”
Searched Google, AI Overview
“gym near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gym membership”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Anytime Fitness or Fitness First more popular in search?
This chart shows how often people search Google for Anytime Fitness and Fitness First by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.
Share of searches by month for Anytime Fitness, Fitness First. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anytime Fitness | Revo Fitness | Snap Fitness | Plus Fitness | Fitness First | Jetts | F45 Training | Goodlife Health Clubs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 14.1% | 12.7% | 8.5% | 8.5% | 2.5% | 1.4% | 0.76% |
| Nov 2025 | 50.5% | 14.1% | 12.4% | 10.2% | 8.3% | 2.5% | 1.4% | 0.74% |
| Dec 2025 | 52.9% | 12.1% | 13% | 8.7% | 8.7% | 2.6% | 1.4% | 0.63% |
| Jan 2026 | 52% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.62% |
| Feb 2026 | 51.8% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.76% |
| Mar 2026 | 57.8% | 10.8% | 11.6% | 7.8% | 7.8% | 2.3% | 1.3% | 0.69% |
| Apr 2026 | 50.7% | 14.1% | 12.5% | 10.2% | 8.3% | 2% | 1.4% | 0.74% |
| May 2026 | 51.5% | 14.4% | 12.7% | 10.4% | 6.9% | 2.1% | 1.4% | 0.75% |
| Jun 2026 | 52.6% | 14.4% | 12.9% | 8.7% | 7.1% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 52.9% | 14.4% | 13% | 8.7% | 7.1% | 1.7% | 1.4% | 0.77% |
| Aug 2026 | 50.1% | 14% | 15.1% | 10.1% | 6.7% | 2% | 1.3% | 0.73% |
| Sep 2026 | 52.8% | 14.4% | 13% | 8.7% | 7.1% | 2.1% | 1.2% | 0.77% |
How has the Anytime Fitness and Fitness First comparison changed over the last 12 months?
3 findings
- Anytime Fitness was ahead of Fitness First in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anytime Fitness’ share of searches among gym chains in Australia moved from 51.6% to 52.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for Australia gym chains in September 2026?
2 changes
In September 2026, Anytime Fitness gained share of searches among gym chains in Australia, from 50.1% to 52.8%.
Estimated monthly branded searches for Fitness First in Australia fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anytime Fitness’ and Fitness First’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anytime Fitness
1 branded search term
- anytime fitness
Fitness First
1 branded search term
- fitness first
Other head-to-heads among gym chains
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