Fitness First vs Jetts:Which is more popular?
In September 2026, Fitness First had more branded searches than Jetts among gym chains in Australia. Fitness First had about 40,500 branded searches, while Jetts had 12,100. Fitness First made up 7.1% of all gym chain searches we track, and Jetts accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gym chains, Jetts appeared in all four answers and Fitness First in two. Jetts was mentioned before Fitness First in three out of four answers.
Who do people search for more?
Fitness First, about 3 searches for every 1 for Jetts
Who does AI mention more?
Jetts, mentioned in every answer we collected
Who does AI recommend more?
Jetts, named ahead of Fitness First in 3 of 4 answers
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Top gym chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Jetts appeared in all four answers. Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jetts was listed before Fitness First in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gym chains
4 answers
Asked ChatGPT
“Which gym should I join in Australia?”
Asked ChatGPT
“What are the best gym chains in Australia?”
Asked ChatGPT
“What's the cheapest good gym membership in Australia?”
Searched Google, AI Overview
“gym near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gym membership”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Fitness First or Jetts more popular in search?
This chart shows how often people search Google for Fitness First and Jetts by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.
Share of searches by month for Fitness First, Jetts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anytime Fitness | Revo Fitness | Snap Fitness | Plus Fitness | Fitness First | Jetts | F45 Training | Goodlife Health Clubs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 14.1% | 12.7% | 8.5% | 8.5% | 2.5% | 1.4% | 0.76% |
| Nov 2025 | 50.5% | 14.1% | 12.4% | 10.2% | 8.3% | 2.5% | 1.4% | 0.74% |
| Dec 2025 | 52.9% | 12.1% | 13% | 8.7% | 8.7% | 2.6% | 1.4% | 0.63% |
| Jan 2026 | 52% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.62% |
| Feb 2026 | 51.8% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.76% |
| Mar 2026 | 57.8% | 10.8% | 11.6% | 7.8% | 7.8% | 2.3% | 1.3% | 0.69% |
| Apr 2026 | 50.7% | 14.1% | 12.5% | 10.2% | 8.3% | 2% | 1.4% | 0.74% |
| May 2026 | 51.5% | 14.4% | 12.7% | 10.4% | 6.9% | 2.1% | 1.4% | 0.75% |
| Jun 2026 | 52.6% | 14.4% | 12.9% | 8.7% | 7.1% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 52.9% | 14.4% | 13% | 8.7% | 7.1% | 1.7% | 1.4% | 0.77% |
| Aug 2026 | 50.1% | 14% | 15.1% | 10.1% | 6.7% | 2% | 1.3% | 0.73% |
| Sep 2026 | 52.8% | 14.4% | 13% | 8.7% | 7.1% | 2.1% | 1.2% | 0.77% |
How has the Fitness First and Jetts comparison changed over the last 12 months?
3 findings
- Fitness First was ahead of Jetts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Jetts’ share of searches among gym chains in Australia moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia gym chains in September 2026?
2 changes
Estimated monthly branded searches for Jetts in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Fitness First in Australia fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitness First’s and Jetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitness First
1 branded search term
- fitness first
Jetts
1 branded search term
- jetts
Other head-to-heads among gym chains
- Anytime Fitness vs Revo Fitness: compare popularity
- Anytime Fitness vs Snap Fitness: compare popularity
- Anytime Fitness vs Plus Fitness: compare popularity
- Anytime Fitness vs Fitness First: compare popularity
- Revo Fitness vs Snap Fitness: compare popularity
- Revo Fitness vs Plus Fitness: compare popularity
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