Brandwave

Fitness First vs Snap Fitness:Which is more popular?

In September 2026, Snap Fitness had more branded searches than Fitness First among gym chains in Australia. Snap Fitness had about 74,000 branded searches, while Fitness First had 40,500. Snap Fitness made up 13% of all gym chain searches we track, and Fitness First accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about gym chains, Fitness First and Snap Fitness each appeared in two of the four answers. Fitness First was mentioned before Snap Fitness in two out of three answers that named either.

Among gym chains in Australia in September 2026

Who do people search for more?

Snap Fitness, about 83% more searches than Fitness First

Snap Fitness 74K searchesFitness First 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Fitness First in 2 of 4Snap Fitness in 2 of 4

Who does AI recommend more?

Fitness First, named ahead of Snap Fitness in 2 of 3 answers

Fitness First first in 2Snap Fitness first in 1

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Top gym chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Snap Fitness was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Fitness First was listed before Snap Fitness in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anytime Fitness1st
  2. Revo Fitness2nd
  3. Jetts3rd
  4. Goodlife Health Clubs4th
  5. Fitness First5th
  6. Plus Fitness6th
  7. Snap Fitness7th
  8. F45 Training–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gym chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Fitness First or Snap Fitness more popular in search?

This chart shows how often people search Google for Fitness First and Snap Fitness by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.

Fitness First and Snap Fitness among gym chains in Australia, by month

Share of searches by month for Snap Fitness, Fitness First. The figures are in the table below the chart.

View monthly share of searches table
MonthAnytime FitnessRevo FitnessSnap FitnessPlus FitnessFitness FirstJettsF45 TrainingGoodlife Health Clubs
Oct 202551.6%14.1%12.7%8.5%8.5%2.5%1.4%0.76%
Nov 202550.5%14.1%12.4%10.2%8.3%2.5%1.4%0.74%
Dec 202552.9%12.1%13%8.7%8.7%2.6%1.4%0.63%
Jan 202652%14.1%12.7%8.5%8.5%2.1%1.4%0.62%
Feb 202651.8%14.1%12.7%8.5%8.5%2.1%1.4%0.76%
Mar 202657.8%10.8%11.6%7.8%7.8%2.3%1.3%0.69%
Apr 202650.7%14.1%12.5%10.2%8.3%2%1.4%0.74%
May 202651.5%14.4%12.7%10.4%6.9%2.1%1.4%0.75%
Jun 202652.6%14.4%12.9%8.7%7.1%2.1%1.4%0.77%
Jul 202652.9%14.4%13%8.7%7.1%1.7%1.4%0.77%
Aug 202650.1%14%15.1%10.1%6.7%2%1.3%0.73%
Sep 202652.8%14.4%13%8.7%7.1%2.1%1.2%0.77%

How has the Fitness First and Snap Fitness comparison changed over the last 12 months?

3 findings
  • Snap Fitness was ahead of Fitness First in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym chains in Australia moved from 12.7% to 13%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for Australia gym chains in September 2026?

2 changes

  1. In September 2026, Snap Fitness lost share of searches among gym chains in Australia, from 15.1% to 13%.

  2. Estimated monthly branded searches for Fitness First in Australia fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fitness First’s and Snap Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitness First

1 branded search term

  • fitness first

Snap Fitness

1 branded search term

  • snap fitness

How the Brand Demand Index is measured

Other head-to-heads among gym chains

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