Brandwave

How popular isF45 Training?

In September 2026, people searched for F45 Training by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 14.4% of all Australia boutique fitness studio searches, placing F45 Training fourth out of seven studios. When we asked both ChatGPT and Google AI Overviews about boutique fitness studios, F45 Training appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

F45 Training is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. KX PilatesShare of searches 26.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. STRONG PilatesShare of searches 21.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Club PilatesShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. F45 TrainingShare of searches 14.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. FitstopShare of searches 11.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, F45 Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. F45 Training is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KX Pilates1st
  2. Body Fit Training2nd
  3. F45 Training3rd
  4. Club Pilates4th
  5. STRONG Pilates5th
  6. Barry's6th
  7. Fitstop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boutique fitness studios

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which boutique fitness studios compete with F45 Training?

F45 Training against boutique fitness studios in Australia, by month

Share of searches by month for KX Pilates, STRONG Pilates, Club Pilates, F45 Training, Fitstop, Barry's. The figures are in the table below the chart.

View monthly share of searches table
MonthKX PilatesSTRONG PilatesClub PilatesF45 TrainingFitstopBarry'sBody Fit Training
Oct 202530%20.1%6%16.4%16.4%9%2.2%
Nov 202530.3%20.2%7.4%16.6%16.6%7.4%1.7%
Dec 202527.7%18.5%10.1%18.5%15.2%8.2%1.6%
Jan 202630.7%20.5%9.1%16.7%13.7%7.5%1.8%
Feb 202630.7%20.5%9.2%16.8%13.7%7.5%1.7%
Mar 202630.1%20.1%11%16.4%13.5%7.3%1.7%
Apr 202627.9%22.8%10.2%15.3%15.3%6.8%1.7%
May 202628.7%23.4%10.5%15.7%12.8%7%1.9%
Jun 202626.9%18%14.7%18%14.7%5.3%2.2%
Jul 202625.2%20.6%16.8%16.8%13.7%5%1.8%
Aug 202623%23%18.8%15.4%12.6%5.5%1.7%
Sep 202626.4%21.6%17.7%14.4%11.8%6.3%1.9%

  1. 1.KX Pilates

    26.4%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.STRONG Pilates

    21.6%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Club Pilates

    17.7%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.F45 Training

    14.4%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1 points.

  5. 5.Fitstop

    11.8%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Barry's

    6.3%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Body Fit Training

    1.9%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between F45 Training and its closest rivals

Every comparison with F45 Training

13 comparisons

How has branded search demand for F45 Training changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for F45 Training in Australia fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia decreased from 16.4% to 14.4%.
  • Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia peaked at 18.5% in December 2025 and was lowest at 14.4% in September 2026.
  • Across the 12 months ending September 2026, F45 Training fell from 3rd to 4th among boutique fitness studios in Australia.

How did search popularity change for Australia boutique fitness studios in September 2026?

6 changes

  1. In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%.

  2. In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%.

  3. In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%.

  4. In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%.

  5. In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%.

  6. In September 2026, Fitstop lost share of searches among boutique fitness studios in Australia, from 12.6% to 11.8%.

How are F45 Training’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using F45 Training’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • f45

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How the Brand Demand Index is measured

Where does F45 Training compete?

F45 Training is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gym chains7th of 81.2%Show ranking
Boutique fitness studios4th of 714.4%Shown above
Creator with pink hair and a pink jacket

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