F45 Training vs KX Pilates:Which is more popular?
In September 2026, KX Pilates had more branded searches than F45 Training among boutique fitness studios in Australia. KX Pilates had about 12,100 branded searches, while F45 Training had 6,600. KX Pilates made up 26.4% of all boutique fitness studio searches we track, and F45 Training accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, KX Pilates appeared in three of the four answers and F45 Training in two. KX Pilates was mentioned before F45 Training in two out of three answers.
Who do people search for more?
KX Pilates, about 83% more searches than F45 Training
Who does AI mention more?
KX Pilates, mentioned in 3 of 4 answers, F45 Training in 2
Who does AI recommend more?
KX Pilates, named ahead of F45 Training in 2 of 3 answers
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Top boutique fitness studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KX Pilates was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. F45 Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KX Pilates was listed before F45 Training in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boutique fitness studios
4 answers
Asked ChatGPT
“What's the best boutique fitness studio chain in Australia?”
Asked ChatGPT
“Which reformer pilates studio chain is best in Australia?”
Asked ChatGPT
“What are the best group fitness studios to join in Australia?”
Searched Google, AI Overview
“reformer pilates”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is F45 Training or KX Pilates more popular in search?
This chart shows how often people search Google for F45 Training and KX Pilates by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.
Share of searches by month for KX Pilates, F45 Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | KX Pilates | STRONG Pilates | Club Pilates | F45 Training | Fitstop | Barry's | Body Fit Training |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 6% | 16.4% | 16.4% | 9% | 2.2% |
| Nov 2025 | 30.3% | 20.2% | 7.4% | 16.6% | 16.6% | 7.4% | 1.7% |
| Dec 2025 | 27.7% | 18.5% | 10.1% | 18.5% | 15.2% | 8.2% | 1.6% |
| Jan 2026 | 30.7% | 20.5% | 9.1% | 16.7% | 13.7% | 7.5% | 1.8% |
| Feb 2026 | 30.7% | 20.5% | 9.2% | 16.8% | 13.7% | 7.5% | 1.7% |
| Mar 2026 | 30.1% | 20.1% | 11% | 16.4% | 13.5% | 7.3% | 1.7% |
| Apr 2026 | 27.9% | 22.8% | 10.2% | 15.3% | 15.3% | 6.8% | 1.7% |
| May 2026 | 28.7% | 23.4% | 10.5% | 15.7% | 12.8% | 7% | 1.9% |
| Jun 2026 | 26.9% | 18% | 14.7% | 18% | 14.7% | 5.3% | 2.2% |
| Jul 2026 | 25.2% | 20.6% | 16.8% | 16.8% | 13.7% | 5% | 1.8% |
| Aug 2026 | 23% | 23% | 18.8% | 15.4% | 12.6% | 5.5% | 1.7% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 14.4% | 11.8% | 6.3% | 1.9% |
How has the F45 Training and KX Pilates comparison changed over the last 12 months?
3 findings
- KX Pilates was ahead of F45 Training in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia moved from 16.4% to 14.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia moved from 30% to 26.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia boutique fitness studios in September 2026?
2 changes
In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%.
In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using F45 Training’s and KX Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
F45 Training
1 branded search term
- f45
KX Pilates
1 branded search term
- kx pilates
Other head-to-heads among boutique fitness studios
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