Club Pilates vs STRONG Pilates:Which is more popular?
In September 2026, STRONG Pilates had more branded searches than Club Pilates among boutique fitness studios in Australia. STRONG Pilates had about 9,900 branded searches, while Club Pilates had 8,100. STRONG Pilates made up 21.6% of all boutique fitness studio searches we track, and Club Pilates accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Club Pilates and STRONG Pilates each appeared in one of the four answers. Club Pilates and STRONG Pilates were each mentioned first in one of the two answers that named either.
Who do people search for more?
STRONG Pilates, about 22% more searches than Club Pilates
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top boutique fitness studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Club Pilates and STRONG Pilates were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Club Pilates and STRONG Pilates were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boutique fitness studios
4 answers
Asked ChatGPT
“What's the best boutique fitness studio chain in Australia?”
Asked ChatGPT
“Which reformer pilates studio chain is best in Australia?”
Asked ChatGPT
“What are the best group fitness studios to join in Australia?”
Searched Google, AI Overview
“reformer pilates”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Club Pilates or STRONG Pilates more popular in search?
This chart shows how often people search Google for Club Pilates and STRONG Pilates by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.
Share of searches by month for STRONG Pilates, Club Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | KX Pilates | STRONG Pilates | Club Pilates | F45 Training | Fitstop | Barry's | Body Fit Training |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 6% | 16.4% | 16.4% | 9% | 2.2% |
| Nov 2025 | 30.3% | 20.2% | 7.4% | 16.6% | 16.6% | 7.4% | 1.7% |
| Dec 2025 | 27.7% | 18.5% | 10.1% | 18.5% | 15.2% | 8.2% | 1.6% |
| Jan 2026 | 30.7% | 20.5% | 9.1% | 16.7% | 13.7% | 7.5% | 1.8% |
| Feb 2026 | 30.7% | 20.5% | 9.2% | 16.8% | 13.7% | 7.5% | 1.7% |
| Mar 2026 | 30.1% | 20.1% | 11% | 16.4% | 13.5% | 7.3% | 1.7% |
| Apr 2026 | 27.9% | 22.8% | 10.2% | 15.3% | 15.3% | 6.8% | 1.7% |
| May 2026 | 28.7% | 23.4% | 10.5% | 15.7% | 12.8% | 7% | 1.9% |
| Jun 2026 | 26.9% | 18% | 14.7% | 18% | 14.7% | 5.3% | 2.2% |
| Jul 2026 | 25.2% | 20.6% | 16.8% | 16.8% | 13.7% | 5% | 1.8% |
| Aug 2026 | 23% | 23% | 18.8% | 15.4% | 12.6% | 5.5% | 1.7% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 14.4% | 11.8% | 6.3% | 1.9% |
How has the Club Pilates and STRONG Pilates comparison changed over the last 12 months?
3 findings
- STRONG Pilates was ahead of Club Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia moved from 6% to 17.7%, and its estimated monthly branded searches moved from 3.6K to 8.1K.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia moved from 20.1% to 21.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia boutique fitness studios in September 2026?
2 changes
In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%.
In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Pilates’ and STRONG Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
1 branded search term
- club pilates
STRONG Pilates
1 branded search term
- strong pilates
Other head-to-heads among boutique fitness studios
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