Boutique fitness studios in Australia:Which are most popular?

Name: Boutique fitness studios in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KX Pilates was the most searched boutique fitness studio in Australia, accounting for 26.4% of all searches among the seven studios we track. When we checked with ChatGPT and Google AI Overviews, KX Pilates was mentioned most often, in three of the four answers. KX Pilates was recommended most often, coming first in one out of three responses that gave a list.

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Top boutique fitness studios in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, KX Pilates was mentioned most often, in three of the four answers. KX Pilates was recommended most often, coming first in one out of three answers that gave a list. Body Fit Training was second, and F45 Training was third. Fitstop, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
KX Pilates	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
F45 Training	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Body Fit Training	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
STRONG Pilates	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Club Pilates	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Barry's	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Fitstop	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boutique fitness studios

4 answers

Asked ChatGPT
“What's the best boutique fitness studio chain in Australia?”
Asked ChatGPT
“Which reformer pilates studio chain is best in Australia?”
1. 1KX Pilates
2. 2Club Pilates
Asked ChatGPT
“What are the best group fitness studios to join in Australia?”
Searched Google, AI Overview
“reformer pilates”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.

Not named in any answer:

Fitstop

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which boutique fitness studios do people search for most?

This chart shows how often people search Google for each boutique fitness studio by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.

Share of searches among boutique fitness studios in Australia, by month

Month	KX Pilates	STRONG Pilates	Club Pilates	F45 Training	Fitstop	Barry's	Body Fit Training
Oct 2025	30%	20.1%	6%	16.4%	16.4%	9%	2.2%
Nov 2025	30.3%	20.2%	7.4%	16.6%	16.6%	7.4%	1.7%
Dec 2025	27.7%	18.5%	10.1%	18.5%	15.2%	8.2%	1.6%
Jan 2026	30.7%	20.5%	9.1%	16.7%	13.7%	7.5%	1.8%
Feb 2026	30.7%	20.5%	9.2%	16.8%	13.7%	7.5%	1.7%
Mar 2026	30.1%	20.1%	11%	16.4%	13.5%	7.3%	1.7%
Apr 2026	27.9%	22.8%	10.2%	15.3%	15.3%	6.8%	1.7%
May 2026	28.7%	23.4%	10.5%	15.7%	12.8%	7%	1.9%
Jun 2026	26.9%	18%	14.7%	18%	14.7%	5.3%	2.2%
Jul 2026	25.2%	20.6%	16.8%	16.8%	13.7%	5%	1.8%
Aug 2026	23%	23%	18.8%	15.4%	12.6%	5.5%	1.7%
Sep 2026	26.4%	21.6%	17.7%	14.4%	11.8%	6.3%	1.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	KX Pilates	26.4%	12.1K	0%	+3.4 points
2, held 2nd	STRONG Pilates	21.6%	9.9K	-18.2%	-1.4 points
3, held 3rd	Club Pilates	17.7%	8.1K	-18.2%	-1.2 points
4, held 4th	F45 Training	14.4%	6.6K	-18.5%	-1 points
5, held 5th	Fitstop	11.8%	5.4K	-18.2%	-0.8 points
6, held 6th	Barry's	6.3%	2.9K	0%	+0.8 points
7, held 7th	Body Fit Training	1.9%	880	0%	+0.2 points

1.KX Pilates
26.4%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.4 points.
2.STRONG Pilates
21.6%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.Club Pilates
17.7%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.F45 Training
14.4%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1 points.
5.Fitstop
11.8%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
6.Barry's
6.3%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.Body Fit Training
1.9%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among boutique fitness studios in Australia?

7 brands

In September 2026, KX Pilates was the most searched among boutique fitness studios in Australia, with an estimated 12.1K branded searches, 26.4% of all searches for the seven we track. STRONG Pilates is in 2nd place, 4.8 percentage points behind at 21.6%.

Australia boutique fitness studios, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
KX Pilates	30% → 26.4%	30.7%Jan 2026	23%Aug 2026	1st
STRONG Pilates	20.1% → 21.6%	23.4%May 2026	18%Jun 2026	2nd
Club Pilates	6% → 17.7%	18.8%Aug 2026	6%Oct 2025	6th → 3rd
F45 Training	16.4% → 14.4%	18.5%Dec 2025	14.4%Sep 2026	3rd → 4th
Fitstop	16.4% → 11.8%	16.6%Nov 2025	11.8%Sep 2026	4th → 5th
Barry's	9% → 6.3%	9%Oct 2025	5%Jul 2026	5th → 6th
Body Fit Training	2.2% → 1.9%	2.2%Jun 2026	1.6%Dec 2025	7th

Each finding as a sentence

Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia decreased from 30% to 26.4%.
Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia increased from 20.1% to 21.6%.
Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia increased from 6% to 17.7%.
Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia decreased from 16.4% to 14.4%.
Across the 12 months ending September 2026, Fitstop’s share of searches among boutique fitness studios in Australia decreased from 16.4% to 11.8%.
Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia decreased from 9% to 6.3%.
Across the 12 months ending September 2026, KX Pilates’ share of searches among boutique fitness studios in Australia peaked at 30.7% in January 2026 and was lowest at 23% in August 2026.
Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia peaked at 23.4% in May 2026 and was lowest at 18% in June 2026.
Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia peaked at 18.8% in August 2026 and was lowest at 6% in October 2025.
Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia peaked at 18.5% in December 2025 and was lowest at 14.4% in September 2026.
Across the 12 months ending September 2026, Fitstop’s share of searches among boutique fitness studios in Australia peaked at 16.6% in November 2025 and was lowest at 11.8% in September 2026.
Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia peaked at 9% in October 2025 and was lowest at 5% in July 2026.
Across the 12 months ending September 2026, Club Pilates rose from 6th to 3rd among boutique fitness studios in Australia.
Across the 12 months ending September 2026, F45 Training fell from 3rd to 4th among boutique fitness studios in Australia.
Across the 12 months ending September 2026, Fitstop fell from 4th to 5th among boutique fitness studios in Australia.
Across the 12 months ending September 2026, Barry's fell from 5th to 6th among boutique fitness studios in Australia.
Across the 12 months ending September 2026, Body Fit Training held steady: its share of searches among boutique fitness studios in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia boutique fitness studios in September 2026?

7 changes

In September 2026, KX Pilates gained share of searches among boutique fitness studios in Australia, from 23% to 26.4%.
In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%.
In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%.
In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%.
In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%.
In September 2026, Fitstop lost share of searches among boutique fitness studios in Australia, from 12.6% to 11.8%.
Estimated monthly branded searches for Body Fit Training in Australia fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted for boutique fitness studios?

7 search terms

Each brand's share of searches among boutique fitness studios comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.