Club Pilates vs F45 Training:Which is more popular?
In September 2026, Club Pilates had more branded searches than F45 Training among boutique fitness studios in Australia. Club Pilates had about 8,100 branded searches, while F45 Training had 6,600. Club Pilates made up 17.7% of all boutique fitness studio searches we track, and F45 Training accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, F45 Training appeared in two of the four answers and Club Pilates in one. F45 Training was mentioned before Club Pilates in two out of three answers.
Who do people search for more?
Club Pilates, about 23% more searches than F45 Training
Who does AI mention more?
F45 Training, mentioned in 2 of 4 answers, Club Pilates in 1
Who does AI recommend more?
F45 Training, named ahead of Club Pilates in 2 of 3 answers
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Top boutique fitness studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, F45 Training was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Club Pilates was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. F45 Training was listed before Club Pilates in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KX Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Body Fit Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
STRONG Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Club Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Barry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fitstop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boutique fitness studios
4 answers
Asked ChatGPT
“What's the best boutique fitness studio chain in Australia?”
Asked ChatGPT
“Which reformer pilates studio chain is best in Australia?”
Asked ChatGPT
“What are the best group fitness studios to join in Australia?”
Searched Google, AI Overview
“reformer pilates”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Club Pilates or F45 Training more popular in search?
This chart shows how often people search Google for Club Pilates and F45 Training by name. Each line represents a brand's share of searches for all seven boutique fitness studios we track, month by month, from searches in Australia.
Share of searches by month for Club Pilates, F45 Training. The figures are in the table below the chart.
View monthly share of searches table
| Month | KX Pilates | STRONG Pilates | Club Pilates | F45 Training | Fitstop | Barry's | Body Fit Training |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 6% | 16.4% | 16.4% | 9% | 2.2% |
| Nov 2025 | 30.3% | 20.2% | 7.4% | 16.6% | 16.6% | 7.4% | 1.7% |
| Dec 2025 | 27.7% | 18.5% | 10.1% | 18.5% | 15.2% | 8.2% | 1.6% |
| Jan 2026 | 30.7% | 20.5% | 9.1% | 16.7% | 13.7% | 7.5% | 1.8% |
| Feb 2026 | 30.7% | 20.5% | 9.2% | 16.8% | 13.7% | 7.5% | 1.7% |
| Mar 2026 | 30.1% | 20.1% | 11% | 16.4% | 13.5% | 7.3% | 1.7% |
| Apr 2026 | 27.9% | 22.8% | 10.2% | 15.3% | 15.3% | 6.8% | 1.7% |
| May 2026 | 28.7% | 23.4% | 10.5% | 15.7% | 12.8% | 7% | 1.9% |
| Jun 2026 | 26.9% | 18% | 14.7% | 18% | 14.7% | 5.3% | 2.2% |
| Jul 2026 | 25.2% | 20.6% | 16.8% | 16.8% | 13.7% | 5% | 1.8% |
| Aug 2026 | 23% | 23% | 18.8% | 15.4% | 12.6% | 5.5% | 1.7% |
| Sep 2026 | 26.4% | 21.6% | 17.7% | 14.4% | 11.8% | 6.3% | 1.9% |
How has the Club Pilates and F45 Training comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Club Pilates took it in August 2026.
- Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia moved from 6% to 17.7%, and its estimated monthly branded searches moved from 3.6K to 8.1K.
- Across the 12 months ending September 2026, F45 Training’s share of searches among boutique fitness studios in Australia moved from 16.4% to 14.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for Australia boutique fitness studios in September 2026?
2 changes
In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%.
In September 2026, F45 Training lost share of searches among boutique fitness studios in Australia, from 15.4% to 14.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Pilates’ and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
1 branded search term
- club pilates
F45 Training
1 branded search term
- f45
Other head-to-heads among boutique fitness studios
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