Brandwave

How popular isDriva in search?

In September 2026, people searched for Driva by name about 8,100 times in Australia, about the same as the previous year. These searches made up 13.2% of all Australia car loan lender searches, placing Driva third out of five lenders.

Share of searches, September 2026
  1. Money344.1%
  2. Plenti36.2%
  3. Driva13.2%
  4. Stratton Finance5.9%
  5. CarClarity0.64%
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Which car loan lenders compete with Driva?

Driva against car loan lenders in Australia, by month

Share of searches by month for Money3, Plenti, Driva, Stratton Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthMoney3PlentiDrivaStratton FinanceCarClarity
Oct 202543.4%35.6%13%7.1%0.95%
Nov 202548.4%32.5%11.8%6.4%0.86%
Dec 202550.2%33.6%10%5.5%0.73%
Jan 202643.4%35.6%13%7.1%0.95%
Feb 202644.5%36.5%10.8%7.2%0.97%
Mar 202640.2%40.2%12%6.5%1.1%
Apr 202644%36%13.2%5.8%0.96%
May 202643.4%35.6%13%7.1%0.95%
Jun 202641.3%41.3%10%6.7%0.73%
Jul 202637%45.2%11%6%0.8%
Aug 202645.2%37.1%11%6%0.65%
Sep 202644.1%36.2%13.2%5.9%0.64%

  1. 1.Money3

    44.1%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Plenti

    36.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Driva

    13.2%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  4. 4.Stratton Finance

    5.9%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.CarClarity

    0.64%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Driva and its closest rivals

Every comparison with Driva

4 comparisons

How has branded search demand for Driva changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Driva in Australia held steady at 8.1K.
  • Across the 12 months ending September 2026, Driva’s share of searches among car loan lenders in Australia peaked at 13.2% in September 2026 and was lowest at 10% in December 2025.

How did search popularity change for Australia car loan lenders in September 2026?

5 changes

  1. In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.

  2. In September 2026, Money3 lost share of searches among car loan lenders in Australia, from 45.2% to 44.1%.

  3. In September 2026, Plenti lost share of searches among car loan lenders in Australia, from 37.1% to 36.2%.

  4. Estimated monthly branded searches for CarClarity in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  5. Estimated monthly branded searches for Stratton Finance in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Driva’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Driva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • driva

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How the Brand Demand Index is measured

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