How popular isStratton Finance?
In September 2026, people searched for Stratton Finance by name about 3,600 times in Australia, an 18.2% decrease from the previous year. These searches made up 5.9% of all Australia car loan lender searches, placing Stratton Finance fourth out of five lenders. When we asked both ChatGPT and Google AI Overviews about car loan lenders, Stratton Finance appeared in two of the five answers.
Stratton Finance is the fourth most searched of 5 competitors.
Money3Share of searches 44.1%Mentioned in 0 of 5 AI answers
PlentiShare of searches 36.2%Mentioned in 1 of 5 AI answers
DrivaShare of searches 13.2%Mentioned in 1 of 5 AI answers
Stratton FinanceShare of searches 5.9%Mentioned in 2 of 5 AI answers
CarClarityShare of searches 0.64%Mentioned in 1 of 5 AI answers
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Top car loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stratton Finance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stratton Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Driva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CarClarity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Money30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car loan lenders
5 answers
Asked ChatGPT
“What's the best car loan lender in Australia?”
Asked ChatGPT
“Where can I get the cheapest car loan in Australia?”
Asked ChatGPT
“Which car finance brokers in Australia are best?”
Searched Google, AI Overview
“car loans”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which car loan lenders compete with Stratton Finance?
Share of searches by month for Money3, Plenti, Driva, Stratton Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Money3 | Plenti | Driva | Stratton Finance | CarClarity |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Nov 2025 | 48.4% | 32.5% | 11.8% | 6.4% | 0.86% |
| Dec 2025 | 50.2% | 33.6% | 10% | 5.5% | 0.73% |
| Jan 2026 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Feb 2026 | 44.5% | 36.5% | 10.8% | 7.2% | 0.97% |
| Mar 2026 | 40.2% | 40.2% | 12% | 6.5% | 1.1% |
| Apr 2026 | 44% | 36% | 13.2% | 5.8% | 0.96% |
| May 2026 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Jun 2026 | 41.3% | 41.3% | 10% | 6.7% | 0.73% |
| Jul 2026 | 37% | 45.2% | 11% | 6% | 0.8% |
| Aug 2026 | 45.2% | 37.1% | 11% | 6% | 0.65% |
| Sep 2026 | 44.1% | 36.2% | 13.2% | 5.9% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 27.1K | 0% | -1.1 points | |
| 2, held 2nd | 36.2% | 22.2K | 0% | -0.9 points | |
| 3, held 3rd | 13.2% | 8.1K | +22.7% | +2.2 points | |
| 4, held 4th | 5.9% | 3.6K | 0% | -0.1 points | |
| 5, held 5th | 0.64% | 390 | 0% | 0 points |
1.
Money344.1%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Plenti36.2%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.
Driva13.2%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
5.9%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.64%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Stratton Finance and its closest rivals
Every comparison with Stratton Finance
4 comparisons
How has branded search demand for Stratton Finance changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stratton Finance in Australia fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia decreased from 7.1% to 5.9%.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia peaked at 7.2% in February 2026 and was lowest at 5.5% in December 2025.
How did search popularity change for Australia car loan lenders in September 2026?
5 changes
In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.
In September 2026, Money3 lost share of searches among car loan lenders in Australia, from 45.2% to 44.1%.
In September 2026, Plenti lost share of searches among car loan lenders in Australia, from 37.1% to 36.2%.
Estimated monthly branded searches for CarClarity in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Estimated monthly branded searches for Stratton Finance in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are Stratton Finance’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stratton Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stratton finance
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