Brandwave

Driva vs Stratton Finance:Which is more popular?

In September 2026, Driva had more branded searches than Stratton Finance among car loan lenders in Australia. Driva had about 8,100 branded searches, while Stratton Finance had 3,600. Driva made up 13.2% of all car loan lender searches we track, and Stratton Finance accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about car loan lenders, Stratton Finance appeared in two of the five answers and Driva in one.

Among car loan lenders in Australia in September 2026

Who do people search for more?

Driva, about 2 searches for every 1 for Stratton Finance

Driva 8.1K searchesStratton Finance 3.6K searches

Who does AI mention more?

Stratton Finance, mentioned in 2 of 5 answers, Driva in 1

Stratton Finance in 2 of 5Driva in 1 of 5

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Top car loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stratton Finance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Driva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stratton Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Driva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CarClarity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Money30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car loan lenders

5 answers

  • Asked ChatGPT

    “What's the best car loan lender in Australia?”

    1. Asked ChatGPT

      “Where can I get the cheapest car loan in Australia?”

      1. 1Stratton Finance

    2. Asked ChatGPT

      “Which car finance brokers in Australia are best?”

      1. 1Driva
      2. 2Stratton Finance
      3. 3CarClarity

    3. Searched Google, AI Overview

      “car loans”

      1. 1Plenti

    4. Searched Google, AI Overview

      “car finance”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

      Is Driva or Stratton Finance more popular in search?

      This chart shows how often people search Google for Driva and Stratton Finance by name. Each line represents a brand's share of searches for all five car loan lenders we track, month by month, from searches in Australia.

      Driva and Stratton Finance among car loan lenders in Australia, by month

      Share of searches by month for Driva, Stratton Finance. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMoney3PlentiDrivaStratton FinanceCarClarity
      Oct 202543.4%35.6%13%7.1%0.95%
      Nov 202548.4%32.5%11.8%6.4%0.86%
      Dec 202550.2%33.6%10%5.5%0.73%
      Jan 202643.4%35.6%13%7.1%0.95%
      Feb 202644.5%36.5%10.8%7.2%0.97%
      Mar 202640.2%40.2%12%6.5%1.1%
      Apr 202644%36%13.2%5.8%0.96%
      May 202643.4%35.6%13%7.1%0.95%
      Jun 202641.3%41.3%10%6.7%0.73%
      Jul 202637%45.2%11%6%0.8%
      Aug 202645.2%37.1%11%6%0.65%
      Sep 202644.1%36.2%13.2%5.9%0.64%

      How has the Driva and Stratton Finance comparison changed over the last 12 months?

      3 findings
      • Driva was ahead of Stratton Finance in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Driva’s share of searches among car loan lenders in Australia moved from 13% to 13.2%, and its estimated monthly branded searches held steady at 8.1K.
      • Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia moved from 7.1% to 5.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

      How did search popularity change for Australia car loan lenders in September 2026?

      2 changes

      1. In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.

      2. Estimated monthly branded searches for Stratton Finance in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Driva’s and Stratton Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Driva

      1 branded search term

      • driva

      Stratton Finance

      1 branded search term

      • stratton finance

      How the Brand Demand Index is measured

      Other head-to-heads among car loan lenders

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