Car loan lenders in Australia:Which are most popular?
In September 2026, Money3 was the most searched car loan lender in Australia, accounting for 44.1% of all searches among the five lenders we track. When we checked with ChatGPT and Google AI Overviews, Stratton Finance was mentioned most often, in two of the five answers.
Money3Share of searches 44.1%Mentioned in 0 of 5 AI answers
PlentiShare of searches 36.2%Mentioned in 1 of 5 AI answers
DrivaShare of searches 13.2%Mentioned in 1 of 5 AI answers
Stratton FinanceShare of searches 5.9%Mentioned in 2 of 5 AI answers
CarClarityShare of searches 0.64%Mentioned in 1 of 5 AI answers
Follow car loan lenders and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car loan lenders in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stratton Finance was mentioned most often, in two of the five answers. Money3, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stratton Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Driva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CarClarity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Money30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car loan lenders
5 answers
Asked ChatGPT
“What's the best car loan lender in Australia?”
Asked ChatGPT
“Where can I get the cheapest car loan in Australia?”
Asked ChatGPT
“Which car finance brokers in Australia are best?”
Searched Google, AI Overview
“car loans”
Searched Google, AI Overview
“car finance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which car loan lenders do people search for most?
This chart shows how often people search Google for each car loan lender by name. Each line represents a brand's share of searches for all five car loan lenders we track, month by month, from searches in Australia.
Share of searches by month for Money3, Plenti, Driva, Stratton Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Money3 | Plenti | Driva | Stratton Finance | CarClarity |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Nov 2025 | 48.4% | 32.5% | 11.8% | 6.4% | 0.86% |
| Dec 2025 | 50.2% | 33.6% | 10% | 5.5% | 0.73% |
| Jan 2026 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Feb 2026 | 44.5% | 36.5% | 10.8% | 7.2% | 0.97% |
| Mar 2026 | 40.2% | 40.2% | 12% | 6.5% | 1.1% |
| Apr 2026 | 44% | 36% | 13.2% | 5.8% | 0.96% |
| May 2026 | 43.4% | 35.6% | 13% | 7.1% | 0.95% |
| Jun 2026 | 41.3% | 41.3% | 10% | 6.7% | 0.73% |
| Jul 2026 | 37% | 45.2% | 11% | 6% | 0.8% |
| Aug 2026 | 45.2% | 37.1% | 11% | 6% | 0.65% |
| Sep 2026 | 44.1% | 36.2% | 13.2% | 5.9% | 0.64% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 27.1K | 0% | -1.1 points | |
| 2, held 2nd | 36.2% | 22.2K | 0% | -0.9 points | |
| 3, held 3rd | 13.2% | 8.1K | +22.7% | +2.2 points | |
| 4, held 4th | 5.9% | 3.6K | 0% | -0.1 points | |
| 5, held 5th | 0.64% | 390 | 0% | 0 points |
1.
Money344.1%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Plenti36.2%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.
Driva13.2%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
5.9%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.64%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among car loan lenders in Australia?
5 brands
In September 2026, Money3 was the most searched among car loan lenders in Australia, with an estimated 27.1K branded searches, 44.1% of all searches for the five we track. Plenti is in 2nd place, 8 percentage points behind at 36.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Money3 | 43.4% → 44.1% | 50.2%Dec 2025 | 37%Jul 2026 | 1st |
| Plenti | 35.6% → 36.2% | 45.2%Jul 2026 | 32.5%Nov 2025 | 2nd |
| Driva | 13% → 13.2% | 13.2%Sep 2026 | 10%Dec 2025 | 3rd |
| Stratton Finance | 7.1% → 5.9% | 7.2%Feb 2026 | 5.5%Dec 2025 | 4th |
| CarClarity | 0.95% → 0.64% | 1.1%Mar 2026 | 0.64%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Money3’s share of searches among car loan lenders in Australia increased from 43.4% to 44.1%.
- Across the 12 months ending September 2026, Plenti’s share of searches among car loan lenders in Australia increased from 35.6% to 36.2%.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia decreased from 7.1% to 5.9%.
- Across the 12 months ending September 2026, Money3’s share of searches among car loan lenders in Australia peaked at 50.2% in December 2025 and was lowest at 37% in July 2026.
- Across the 12 months ending September 2026, Plenti’s share of searches among car loan lenders in Australia peaked at 45.2% in July 2026 and was lowest at 32.5% in November 2025.
- Across the 12 months ending September 2026, Driva’s share of searches among car loan lenders in Australia peaked at 13.2% in September 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Stratton Finance’s share of searches among car loan lenders in Australia peaked at 7.2% in February 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Driva and CarClarity held steady: their share of searches among car loan lenders in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia car loan lenders in September 2026?
5 changes
In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.
In September 2026, Money3 lost share of searches among car loan lenders in Australia, from 45.2% to 44.1%.
In September 2026, Plenti lost share of searches among car loan lenders in Australia, from 37.1% to 36.2%.
Estimated monthly branded searches for CarClarity in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Estimated monthly branded searches for Stratton Finance in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.