Brandwave

CarClarity vs Driva:Which is more popular?

In September 2026, Driva had more branded searches than CarClarity among car loan lenders in Australia. Driva had about 8,100 branded searches, while CarClarity had 390. Driva made up 13.2% of all car loan lender searches we track, and CarClarity accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about car loan lenders, CarClarity and Driva each appeared in one of the five answers.

Among car loan lenders in Australia in September 2026

Who do people search for more?

Driva, about 21 searches for every 1 for CarClarity

Driva 8.1K searchesCarClarity 390 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

CarClarity in 1 of 5Driva in 1 of 5

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Top car loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CarClarity and Driva were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stratton Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plenti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Driva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CarClarity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Money30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car loan lenders

5 answers
  • Asked ChatGPT

    “What's the best car loan lender in Australia?”

    1. Asked ChatGPT

      “Where can I get the cheapest car loan in Australia?”

      1. 1Stratton Finance
    2. Asked ChatGPT

      “Which car finance brokers in Australia are best?”

      1. 1Driva
      2. 2Stratton Finance
      3. 3CarClarity
    3. Searched Google, AI Overview

      “car loans”

      1. 1Plenti
    4. Searched Google, AI Overview

      “car finance”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

      Is CarClarity or Driva more popular in search?

      This chart shows how often people search Google for CarClarity and Driva by name. Each line represents a brand's share of searches for all five car loan lenders we track, month by month, from searches in Australia.

      CarClarity and Driva among car loan lenders in Australia, by month

      Share of searches by month for Driva, CarClarity. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMoney3PlentiDrivaStratton FinanceCarClarity
      Oct 202543.4%35.6%13%7.1%0.95%
      Nov 202548.4%32.5%11.8%6.4%0.86%
      Dec 202550.2%33.6%10%5.5%0.73%
      Jan 202643.4%35.6%13%7.1%0.95%
      Feb 202644.5%36.5%10.8%7.2%0.97%
      Mar 202640.2%40.2%12%6.5%1.1%
      Apr 202644%36%13.2%5.8%0.96%
      May 202643.4%35.6%13%7.1%0.95%
      Jun 202641.3%41.3%10%6.7%0.73%
      Jul 202637%45.2%11%6%0.8%
      Aug 202645.2%37.1%11%6%0.65%
      Sep 202644.1%36.2%13.2%5.9%0.64%

      How has the CarClarity and Driva comparison changed over the last 12 months?

      3 findings
      • Driva was ahead of CarClarity in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, CarClarity’s share of searches among car loan lenders in Australia moved from 0.95% to 0.64%, and its estimated monthly branded searches moved from 590 to 390.
      • Across the 12 months ending September 2026, Driva’s share of searches among car loan lenders in Australia moved from 13% to 13.2%, and its estimated monthly branded searches held steady at 8.1K.

      How did search popularity change for Australia car loan lenders in September 2026?

      2 changes
      1. In September 2026, Driva gained share of searches among car loan lenders in Australia, from 11% to 13.2%.

      2. Estimated monthly branded searches for CarClarity in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using CarClarity’s and Driva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      CarClarity

      1 branded search term

      • carclarity

      Driva

      1 branded search term

      • driva

      How the Brand Demand Index is measured

      Other head-to-heads among car loan lenders

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