Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 39,600 times in Australia, a 9.5% increase from the previous year. These searches made up 0.53% of all Australia power tool brand searches, placing Bosch tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in four of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Bosch is the tenth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 36.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MakitaShare of searches 19.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MilwaukeeShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0.53%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee1st
  3. DeWalt3rd
  4. Bosch4th
  5. Ryobi5th
  6. Ozito6th
  7. Festool6th
  8. AEG Powertools–
  9. HiKOKI–
  10. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which power tool brands compete with Bosch?

Bosch against power tool brands in Australia, by month

Share of searches by month for Ryobi, Makita, Milwaukee, DeWalt, Ozito, Festool, AEG Powertools, HiKOKI, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMakitaMilwaukeeDeWaltOzitoFestoolAEG PowertoolsHiKOKIMetaboBosch
Oct 202532.6%21.8%8.8%11.9%9.7%5.3%4.8%2.9%1.5%0.71%
Nov 202536.1%19.7%9.8%10.8%8.8%4.8%4.4%3.2%1.7%0.73%
Dec 202537.4%20.5%8.5%11.2%9.1%4.1%4.5%2.7%1.4%0.66%
Jan 202639.1%21.4%7.2%9.6%9.6%4.3%3.9%2.8%1.5%0.57%
Feb 202632.7%21.9%9.9%12%8%5.3%4%3.6%1.9%0.71%
Mar 202633.1%22.2%12.3%9.9%8.1%5.4%3.3%3.6%1.6%0.59%
Apr 202636.5%20%11.1%10.9%7.3%4.9%3.8%3.2%1.7%0.65%
May 202627.3%22.3%14.2%12.2%8.2%5.4%4.1%3.6%2%0.73%
Jun 202626.8%21.9%12.7%14.7%6.6%5.3%4.9%4.4%1.9%0.81%
Jul 202625.9%25.9%12.3%11.6%7.8%5.2%4.8%4.2%1.5%0.84%
Aug 202630.6%20.5%15.9%11.2%7.5%5%3.9%3.3%1.4%0.67%
Sep 202636.4%19.9%12.6%10.9%7.3%4%3.8%3.2%1.4%0.53%

  1. 1.Ryobi

    36.4%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.8 points.

  2. 2.Makita

    19.9%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Milwaukee

    12.6%

    Held 3rd. 17.2K estimated branded searches, -18.1% vs prior month. Share -3.2 points.

  4. 4.DeWalt

    10.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Ozito

    7.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Festool

    4%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.AEG Powertools

    3.8%

    Held 7th. 5.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.HiKOKI

    3.2%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Metabo

    1.4%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Bosch

    0.53%

    Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

27 comparisons

How has branded search demand for Bosch changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in Australia rose from 36.2K to 39.6K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in Australia held steady, from 0.71% to 0.53%.

How did search popularity change for Australia power tool brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%.

  2. In September 2026, Milwaukee lost share of searches among power tool brands in Australia, from 15.9% to 12.6%.

  3. In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%.

  4. In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%.

  5. DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026.

  6. HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.

How are Bosch’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch dishwasher
  • bosch fridge
  • bosch power tools
  • bosch washing machine

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands10th of 100.53%Shown above
Washing machine brands3rd of 1512.8%Show ranking
Fridge brands12th of 141.8%Show ranking
Dishwasher brands1st of 1425.8%Show ranking
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