Power tool brands in Australia:Which are most popular?

Name: Power tool brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ryobi was the most searched power tool brand in Australia, accounting for 36.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, Milwaukee, DeWalt and Bosch were mentioned most often, in four of the five answers. Makita and Milwaukee tied as the most recommended.

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Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, Milwaukee, DeWalt and Bosch were mentioned most often, in four of the five answers. Makita and Milwaukee tied as the most recommended. DeWalt was third. AEG Powertools, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Milwaukee	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bosch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ryobi	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ozito	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Festool	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
AEG Powertools	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
HiKOKI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Metabo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Asked ChatGPT
“What's the best power tool brand in Australia?”
1. 1Makita
2. 2Milwaukee
3. 3DeWalt
4. 4Ryobi
5. 5Bosch
6. 6Ozito
7. 7Festool
Asked ChatGPT
“What are the best cordless power tool brands?”
1. 1Milwaukee
2. 2Makita
3. 3DeWalt
4. 4Bosch
5. 5Ryobi
6. 6Festool
7. 7Ozito
Asked ChatGPT
“Which cordless drill brand do tradies use?”
1. 1Makita
2. 2Milwaukee
3. 3DeWalt
4. 4Bosch
Searched Google, AI Overview
“power tools”
1. 1DeWalt
2. 2Milwaukee
3. 3Makita
4. 4Bosch
Searched Google, AI Overview
“cordless drill”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which power tool brands do people search for most?

This chart shows how often people search Google for each power tool brand by name. Each line represents a brand's share of searches for all ten power tool brands we track, month by month, from searches in Australia.

Share of searches among power tool brands in Australia, by month

Month	Ryobi	Makita	Milwaukee	DeWalt	Ozito	Festool	AEG Powertools	HiKOKI	Metabo	Bosch
Oct 2025	32.6%	21.8%	8.8%	11.9%	9.7%	5.3%	4.8%	2.9%	1.5%	0.71%
Nov 2025	36.1%	19.7%	9.8%	10.8%	8.8%	4.8%	4.4%	3.2%	1.7%	0.73%
Dec 2025	37.4%	20.5%	8.5%	11.2%	9.1%	4.1%	4.5%	2.7%	1.4%	0.66%
Jan 2026	39.1%	21.4%	7.2%	9.6%	9.6%	4.3%	3.9%	2.8%	1.5%	0.57%
Feb 2026	32.7%	21.9%	9.9%	12%	8%	5.3%	4%	3.6%	1.9%	0.71%
Mar 2026	33.1%	22.2%	12.3%	9.9%	8.1%	5.4%	3.3%	3.6%	1.6%	0.59%
Apr 2026	36.5%	20%	11.1%	10.9%	7.3%	4.9%	3.8%	3.2%	1.7%	0.65%
May 2026	27.3%	22.3%	14.2%	12.2%	8.2%	5.4%	4.1%	3.6%	2%	0.73%
Jun 2026	26.8%	21.9%	12.7%	14.7%	6.6%	5.3%	4.9%	4.4%	1.9%	0.81%
Jul 2026	25.9%	25.9%	12.3%	11.6%	7.8%	5.2%	4.8%	4.2%	1.5%	0.84%
Aug 2026	30.6%	20.5%	15.9%	11.2%	7.5%	5%	3.9%	3.3%	1.4%	0.67%
Sep 2026	36.4%	19.9%	12.6%	10.9%	7.3%	4%	3.8%	3.2%	1.4%	0.53%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ryobi	36.4%	49.5K	+22.2%	+5.8 points
2, held 2nd	Makita	19.9%	27.1K	0%	-0.6 points
3, held 3rd	Milwaukee	12.6%	17.2K	-18.1%	-3.2 points
4, held 4th	DeWalt	10.9%	14.8K	0%	-0.3 points
5, held 5th	Ozito	7.3%	9.9K	0%	-0.2 points
6, held 6th	Festool	4%	5.4K	-18.2%	-1 points
7, held 7th	AEG Powertools	3.8%	5.1K	0%	-0.1 points
8, held 8th	HiKOKI	3.2%	4.4K	0%	-0.1 points
9, held 9th	Metabo	1.4%	1.9K	0%	0 points
10, held 10th	Bosch	0.53%	720	-18.2%	-0.1 points

1.Ryobi
36.4%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.8 points.
2.Makita
19.9%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.Milwaukee
12.6%
Held 3rd. 17.2K estimated branded searches, -18.1% vs prior month. Share -3.2 points.
4.DeWalt
10.9%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Ozito
7.3%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Festool
4%
Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.
7.AEG Powertools
3.8%
Held 7th. 5.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.HiKOKI
3.2%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Metabo
1.4%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.Bosch
0.53%
Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among power tool brands in Australia?

10 brands

In September 2026, Ryobi was the most searched among power tool brands in Australia, with an estimated 49.5K branded searches, 36.4% of all searches for the ten we track. Makita is in 2nd place, 16.5 percentage points behind at 19.9%.

Australia power tool brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ryobi	32.6% → 36.4%	39.1%Jan 2026	25.9%Jul 2026	1st
Makita	21.8% → 19.9%	25.9%Jul 2026	19.7%Nov 2025	2nd
Milwaukee	8.8% → 12.6%	15.9%Aug 2026	7.2%Jan 2026	5th → 3rd
DeWalt	11.9% → 10.9%	14.7%Jun 2026	9.6%Jan 2026	3rd → 4th
Ozito	9.7% → 7.3%	9.7%Oct 2025	6.6%Jun 2026	4th → 5th
Festool	5.3% → 4%	5.4%May 2026	4%Sep 2026	6th
AEG Powertools	4.8% → 3.8%	4.9%Jun 2026	3.3%Mar 2026	7th
HiKOKI	2.9% → 3.2%	4.4%Jun 2026	2.7%Dec 2025	8th
Metabo	1.5% → 1.4%	2%May 2026	1.4%Sep 2026	9th
Bosch	0.71% → 0.53%	0.84%Jul 2026	0.53%Sep 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in Australia increased from 32.6% to 36.4%.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in Australia decreased from 21.8% to 19.9%.
Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in Australia increased from 8.8% to 12.6%.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia decreased from 11.9% to 10.9%.
Across the 12 months ending September 2026, Ozito’s share of searches among power tool brands in Australia decreased from 9.7% to 7.3%.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in Australia decreased from 5.3% to 4%.
Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia decreased from 4.8% to 3.8%.
Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in Australia peaked at 39.1% in January 2026 and was lowest at 25.9% in July 2026.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in Australia peaked at 25.9% in July 2026 and was lowest at 19.7% in November 2025.
Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in Australia peaked at 15.9% in August 2026 and was lowest at 7.2% in January 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia peaked at 14.7% in June 2026 and was lowest at 9.6% in January 2026.
Across the 12 months ending September 2026, Ozito’s share of searches among power tool brands in Australia peaked at 9.7% in October 2025 and was lowest at 6.6% in June 2026.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in Australia peaked at 5.4% in May 2026 and was lowest at 4% in September 2026.
Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia peaked at 4.9% in June 2026 and was lowest at 3.3% in March 2026.
Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in Australia peaked at 4.4% in June 2026 and was lowest at 2.7% in December 2025.
Across the 12 months ending September 2026, Milwaukee rose from 5th to 3rd among power tool brands in Australia.
Across the 12 months ending September 2026, DeWalt fell from 3rd to 4th among power tool brands in Australia.
Across the 12 months ending September 2026, Ozito fell from 4th to 5th among power tool brands in Australia.
Across the 12 months ending September 2026, HiKOKI, Metabo and Bosch held steady: their share of searches among power tool brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia power tool brands in September 2026?

8 changes

In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%.
In September 2026, Milwaukee lost share of searches among power tool brands in Australia, from 15.9% to 12.6%.
In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%.
In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%.
DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026.
HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.
AEG Powertools’ share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.9% to 3.8% in September 2026.
Metabo’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 1.9% to 1.4% in September 2026.

How are branded searches counted for power tool brands?

12 search terms

Each brand's share of searches among power tool brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.