DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among power tool brands in Australia. Makita had about 27,100 branded searches, while DeWalt had 14,800. Makita made up 19.9% of all power tool brand searches we track, and DeWalt accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt and Makita each appeared in four of the five answers. Makita was mentioned before DeWalt in three out of four answers.
Who do people search for more?
Makita, about 83% more searches than DeWalt
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Makita, named ahead of DeWalt in 3 of 4 answers
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt and Makita were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before DeWalt in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“What's the best power tool brand in Australia?”
Asked ChatGPT
“What are the best cordless power tool brands?”
Asked ChatGPT
“Which cordless drill brand do tradies use?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all ten power tool brands we track, month by month, from searches in Australia.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | Milwaukee | DeWalt | Ozito | Festool | AEG Powertools | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 21.8% | 8.8% | 11.9% | 9.7% | 5.3% | 4.8% | 2.9% | 1.5% | 0.71% |
| Nov 2025 | 36.1% | 19.7% | 9.8% | 10.8% | 8.8% | 4.8% | 4.4% | 3.2% | 1.7% | 0.73% |
| Dec 2025 | 37.4% | 20.5% | 8.5% | 11.2% | 9.1% | 4.1% | 4.5% | 2.7% | 1.4% | 0.66% |
| Jan 2026 | 39.1% | 21.4% | 7.2% | 9.6% | 9.6% | 4.3% | 3.9% | 2.8% | 1.5% | 0.57% |
| Feb 2026 | 32.7% | 21.9% | 9.9% | 12% | 8% | 5.3% | 4% | 3.6% | 1.9% | 0.71% |
| Mar 2026 | 33.1% | 22.2% | 12.3% | 9.9% | 8.1% | 5.4% | 3.3% | 3.6% | 1.6% | 0.59% |
| Apr 2026 | 36.5% | 20% | 11.1% | 10.9% | 7.3% | 4.9% | 3.8% | 3.2% | 1.7% | 0.65% |
| May 2026 | 27.3% | 22.3% | 14.2% | 12.2% | 8.2% | 5.4% | 4.1% | 3.6% | 2% | 0.73% |
| Jun 2026 | 26.8% | 21.9% | 12.7% | 14.7% | 6.6% | 5.3% | 4.9% | 4.4% | 1.9% | 0.81% |
| Jul 2026 | 25.9% | 25.9% | 12.3% | 11.6% | 7.8% | 5.2% | 4.8% | 4.2% | 1.5% | 0.84% |
| Aug 2026 | 30.6% | 20.5% | 15.9% | 11.2% | 7.5% | 5% | 3.9% | 3.3% | 1.4% | 0.67% |
| Sep 2026 | 36.4% | 19.9% | 12.6% | 10.9% | 7.3% | 4% | 3.8% | 3.2% | 1.4% | 0.53% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia moved from 11.9% to 10.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in Australia moved from 21.8% to 19.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia power tool brands in September 2026?
2 changes
In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%.
DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power tool brands
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