How popular isArchie Rose?
In September 2026, people searched for Archie Rose by name about 6,600 times in Australia, a 33.3% decrease from the previous year. These searches made up 33% of all Australia gin brand searches, placing Archie Rose second out of three brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Archie Rose appeared in all answers and was the second most recommended of the three.
Archie Rose is the second most searched of 3 competitors and the second most recommended in AI answers.
Four PillarsShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Archie RoseShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Ink GinShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Archie Rose appeared in all five answers. Archie Rose is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best Australian gin brand?”
Asked ChatGPT
“Which gin brand in Australia is best for a gin and tonic?”
Asked ChatGPT
“What are the most popular gin brands in Australia?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“australian gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which gin brands compete with Archie Rose?
Share of searches by month for Four Pillars, Archie Rose, Ink Gin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Four Pillars | Archie Rose | Ink Gin |
|---|---|---|---|
| Oct 2025 | 48.4% | 39.9% | 11.7% |
| Nov 2025 | 52.1% | 35.1% | 12.8% |
| Dec 2025 | 53.1% | 32.4% | 14.5% |
| Jan 2026 | 55.8% | 30.7% | 13.5% |
| Feb 2026 | 55.7% | 30.7% | 13.6% |
| Mar 2026 | 53% | 32.5% | 14.5% |
| Apr 2026 | 52.1% | 35.1% | 12.8% |
| May 2026 | 52.1% | 35.1% | 12.8% |
| Jun 2026 | 48.1% | 36.1% | 15.8% |
| Jul 2026 | 53% | 32.5% | 14.5% |
| Aug 2026 | 43.4% | 43.8% | 12.8% |
| Sep 2026 | 49% | 33% | 18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 9.8K | 0% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33% | 6.6K | -33.3% | -10.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 3.6K | +24.1% | +5.2 points |
49%
Moved from 2nd to 1st. 9.8K estimated branded searches, 0% vs prior month. Share +5.6 points.
33%
Moved from 1st to 2nd. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.8 points.
3.Ink Gin
18%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +5.2 points.
Compare popularity between Archie Rose and its closest rivals
Every comparison with Archie Rose
6 comparisons
How has branded search demand for Archie Rose changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Archie Rose in Australia fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia decreased from 39.9% to 33%.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia peaked at 43.8% in August 2026 and was lowest at 30.7% in February 2026.
How did search popularity change for Australia gin brands in September 2026?
3 changes
In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.
How are Archie Rose’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Archie Rose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- archie rose
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Where does Archie Rose compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Whisky brands | 1st of 5 | 30.8% | Show ranking |
| Gin brands | 2nd of 3 | 33% | Shown above |
Is Archie Rose your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.