How popular isFour Pillars?
In September 2026, people searched for Four Pillars by name about 9,800 times in Australia, an 18.3% decrease from the previous year. These searches made up 49% of all Australia gin brand searches, placing Four Pillars first out of three brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Four Pillars appeared in all answers and was the most recommended of the three.
Four Pillars is the most searched of 3 competitors and the most recommended in AI answers.
Four PillarsShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Archie RoseShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- Ink GinShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Four Pillars appeared in all five answers. Four Pillars is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best Australian gin brand?”
Asked ChatGPT
“Which gin brand in Australia is best for a gin and tonic?”
Asked ChatGPT
“What are the most popular gin brands in Australia?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“australian gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Which gin brands compete with Four Pillars?
Share of searches by month for Four Pillars, Archie Rose, Ink Gin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Four Pillars | Archie Rose | Ink Gin |
|---|---|---|---|
| Oct 2025 | 48.4% | 39.9% | 11.7% |
| Nov 2025 | 52.1% | 35.1% | 12.8% |
| Dec 2025 | 53.1% | 32.4% | 14.5% |
| Jan 2026 | 55.8% | 30.7% | 13.5% |
| Feb 2026 | 55.7% | 30.7% | 13.6% |
| Mar 2026 | 53% | 32.5% | 14.5% |
| Apr 2026 | 52.1% | 35.1% | 12.8% |
| May 2026 | 52.1% | 35.1% | 12.8% |
| Jun 2026 | 48.1% | 36.1% | 15.8% |
| Jul 2026 | 53% | 32.5% | 14.5% |
| Aug 2026 | 43.4% | 43.8% | 12.8% |
| Sep 2026 | 49% | 33% | 18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49% | 9.8K | 0% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33% | 6.6K | -33.3% | -10.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 3.6K | +24.1% | +5.2 points |
49%
Moved from 2nd to 1st. 9.8K estimated branded searches, 0% vs prior month. Share +5.6 points.
33%
Moved from 1st to 2nd. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.8 points.
3.Ink Gin
18%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +5.2 points.
Compare popularity between Four Pillars and its closest rivals
Every comparison with Four Pillars
2 comparisons
How has branded search demand for Four Pillars changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Four Pillars in Australia fell from 12K to 9.8K.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia increased from 48.4% to 49%.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia peaked at 55.8% in January 2026 and was lowest at 43.4% in August 2026.
How did search popularity change for Australia gin brands in September 2026?
3 changes
In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.
How are Four Pillars’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Four Pillars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- four pillars
- four pillars gin
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