Four Pillars vs Ink Gin:Which is more popular?
In September 2026, Four Pillars had more branded searches than Ink Gin among gin brands in Australia. Four Pillars had about 9,800 branded searches, while Ink Gin had 3,600. Four Pillars made up 49% of all gin brand searches we track, and Ink Gin accounted for 18%. When we asked ChatGPT and Google AI Overviews about gin brands, Four Pillars appeared in all five answers and Ink Gin in none.
Who do people search for more?
Four Pillars, about 3 searches for every 1 for Ink Gin
Who does AI mention more?
Four Pillars, mentioned in every answer we collected
Who does AI recommend more?
Four Pillars, the only one of the two named
Follow Four Pillars vs Ink Gin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Four Pillars appeared in all five answers. Ink Gin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best Australian gin brand?”
Asked ChatGPT
“Which gin brand in Australia is best for a gin and tonic?”
Asked ChatGPT
“What are the most popular gin brands in Australia?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“australian gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Four Pillars or Ink Gin more popular in search?
This chart shows how often people search Google for Four Pillars and Ink Gin by name. Each line represents a brand's share of searches for all three gin brands we track, month by month, from searches in Australia.
Share of searches by month for Four Pillars, Ink Gin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Four Pillars | Archie Rose | Ink Gin |
|---|---|---|---|
| Oct 2025 | 48.4% | 39.9% | 11.7% |
| Nov 2025 | 52.1% | 35.1% | 12.8% |
| Dec 2025 | 53.1% | 32.4% | 14.5% |
| Jan 2026 | 55.8% | 30.7% | 13.5% |
| Feb 2026 | 55.7% | 30.7% | 13.6% |
| Mar 2026 | 53% | 32.5% | 14.5% |
| Apr 2026 | 52.1% | 35.1% | 12.8% |
| May 2026 | 52.1% | 35.1% | 12.8% |
| Jun 2026 | 48.1% | 36.1% | 15.8% |
| Jul 2026 | 53% | 32.5% | 14.5% |
| Aug 2026 | 43.4% | 43.8% | 12.8% |
| Sep 2026 | 49% | 33% | 18% |
How has the Four Pillars and Ink Gin comparison changed over the last 12 months?
3 findings
- Four Pillars was ahead of Ink Gin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia moved from 48.4% to 49%, and its estimated monthly branded searches moved from 12K to 9.8K.
- Across the 12 months ending September 2026, Ink Gin’s share of searches among gin brands in Australia moved from 11.7% to 18%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for Australia gin brands in September 2026?
2 changes
In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Four Pillars’ and Ink Gin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Four Pillars
2 branded search terms
- four pillars
- four pillars gin
Ink Gin
1 branded search term
- ink gin
Other head-to-heads among gin brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.