Brandwave

How popular isInk Gin?

In September 2026, people searched for Ink Gin by name about 3,600 times in Australia, a 24.1% increase from the previous year. These searches made up 18% of all Australia gin brand searches, placing Ink Gin third out of three brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Ink Gin did not appear in any of the answers.

Search and AI answers in September 2026

Ink Gin is the third most searched of 3 competitors and not listed in any AI answer.

  1. Four PillarsShare of searches 49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Archie RoseShare of searches 33%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Ink GinShare of searches 18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ink Gin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Four Pillars1st
  2. Archie Rose2nd
  3. Ink Gin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which gin brands compete with Ink Gin?

Ink Gin against gin brands in Australia, by month

Share of searches by month for Four Pillars, Archie Rose, Ink Gin. The figures are in the table below the chart.

View monthly share of searches table
MonthFour PillarsArchie RoseInk Gin
Oct 202548.4%39.9%11.7%
Nov 202552.1%35.1%12.8%
Dec 202553.1%32.4%14.5%
Jan 202655.8%30.7%13.5%
Feb 202655.7%30.7%13.6%
Mar 202653%32.5%14.5%
Apr 202652.1%35.1%12.8%
May 202652.1%35.1%12.8%
Jun 202648.1%36.1%15.8%
Jul 202653%32.5%14.5%
Aug 202643.4%43.8%12.8%
Sep 202649%33%18%
  1. Moved from 2nd to 1st. 9.8K estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. Moved from 1st to 2nd. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.8 points.

  3. 3.Ink Gin

    18%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +5.2 points.

Compare popularity between Ink Gin and its closest rivals

Every comparison with Ink Gin

2 comparisons

How has branded search demand for Ink Gin changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ink Gin in Australia rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Ink Gin’s share of searches among gin brands in Australia increased from 11.7% to 18%.

How did search popularity change for Australia gin brands in September 2026?

3 changes
  1. In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.

  2. In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.

  3. In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.

How are Ink Gin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ink Gin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ink gin

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ink Gin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.