Gin brands in Australia:Which are most popular?

Name: Gin brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Four Pillars was the most searched gin brand in Australia, accounting for 49% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Four Pillars and Archie Rose showed up in every answer. Four Pillars was recommended most often, coming first in four out of five responses.

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Top gin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Four Pillars and Archie Rose appeared every time. Four Pillars was recommended most often, coming first in four out of five answers. Archie Rose was second. Ink Gin, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Four Pillars	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Archie Rose	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ink Gin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Asked ChatGPT
“What's the best Australian gin brand?”
1. 1Four Pillars
2. 2Archie Rose
Asked ChatGPT
“Which gin brand in Australia is best for a gin and tonic?”
1. 1Four Pillars
2. 2Archie Rose
Asked ChatGPT
“What are the most popular gin brands in Australia?”
1. 1Four Pillars
2. 2Archie Rose
Searched Google, AI Overview
“gin”
1. 1Four Pillars
2. 2Archie Rose
Searched Google, AI Overview
“australian gin”
1. 1Archie Rose
2. 2Four Pillars

Not named in any answer:

Ink Gin

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which gin brands do people search for most?

This chart shows how often people search Google for each gin brand by name. Each line represents a brand's share of searches for all three gin brands we track, month by month, from searches in Australia.

Share of searches among gin brands in Australia, by month

Month	Four Pillars	Archie Rose	Ink Gin
Oct 2025	48.4%	39.9%	11.7%
Nov 2025	52.1%	35.1%	12.8%
Dec 2025	53.1%	32.4%	14.5%
Jan 2026	55.8%	30.7%	13.5%
Feb 2026	55.7%	30.7%	13.6%
Mar 2026	53%	32.5%	14.5%
Apr 2026	52.1%	35.1%	12.8%
May 2026	52.1%	35.1%	12.8%
Jun 2026	48.1%	36.1%	15.8%
Jul 2026	53%	32.5%	14.5%
Aug 2026	43.4%	43.8%	12.8%
Sep 2026	49%	33%	18%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Four Pillars	49%	9.8K	0%	+5.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Archie Rose	33%	6.6K	-33.3%	-10.8 pointsmoved from 1st to 2nd
3, held 3rd	Ink Gin	18%	3.6K	+24.1%	+5.2 points

1.Four Pillars
49%
Moved from 2nd to 1st. 9.8K estimated branded searches, 0% vs prior month. Share +5.6 points.
2.Archie Rose
33%
Moved from 1st to 2nd. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.8 points.
3.Ink Gin
18%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +5.2 points.

Which brand is most popular in search among gin brands in Australia?

3 brands

In September 2026, Four Pillars was the most searched among gin brands in Australia, with an estimated 9.8K branded searches, 49% of all searches for the three we track. Archie Rose is in 2nd place, 16 percentage points behind at 33%.

Australia gin brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Four Pillars	48.4% → 49%	55.8%Jan 2026	43.4%Aug 2026	1st
Archie Rose	39.9% → 33%	43.8%Aug 2026	30.7%Feb 2026	2nd
Ink Gin	11.7% → 18%	18%Sep 2026	11.7%Oct 2025	3rd

Each finding as a sentence

Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia increased from 48.4% to 49%.
Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia decreased from 39.9% to 33%.
Across the 12 months ending September 2026, Ink Gin’s share of searches among gin brands in Australia increased from 11.7% to 18%.
Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia peaked at 55.8% in January 2026 and was lowest at 43.4% in August 2026.
Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia peaked at 43.8% in August 2026 and was lowest at 30.7% in February 2026.

How did search popularity change for Australia gin brands in September 2026?

3 changes

In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%.
In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.

How are branded searches counted for gin brands?

4 search terms

Each brand's share of searches among gin brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.