Archie Rose vs Starward:Which is more popular?
In September 2026, Archie Rose had more branded searches than Starward among whisky brands in Australia. Archie Rose had about 6,600 branded searches, while Starward had 3,600. Archie Rose made up 30.8% of all whisky brand searches we track, and Starward accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about whisky brands, Archie Rose appeared in three of the four answers and Starward in two. Starward was mentioned before Archie Rose in two out of three answers that named either.
Who do people search for more?
Archie Rose, about 83% more searches than Starward
Who does AI mention more?
Archie Rose, mentioned in 3 of 4 answers, Starward in 2
Who does AI recommend more?
Starward, named ahead of Archie Rose in 2 of 3 answers
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Archie Rose was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Starward was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Starward was listed before Archie Rose in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sullivans Cove1st
Lark2nd- Starward3rd
- Archie Rose4th
Hellyers Road5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Archie Rose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sullivans Cove3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starward2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hellyers Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whisky brands
4 answers
Asked ChatGPT
“What's the best Australian whisky?”
Asked ChatGPT
“Which Australian whisky distillery makes the best single malt?”
Asked ChatGPT
“What are the most popular whisky brands made in Australia?”
Searched Google, AI Overview
“whisky”
Searched Google, AI Overview
“australian whisky”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Archie Rose or Starward more popular in search?
This chart shows how often people search Google for Archie Rose and Starward by name. Each line represents a brand's share of searches for all five whisky brands we track, month by month, from searches in Australia.
Share of searches by month for Archie Rose, Starward. The figures are in the table below the chart.
View monthly share of searches table
| Month | Archie Rose | Lark | Starward | Hellyers Road | Sullivans Cove |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 15.3% | 15.3% | 12.3% | 15.3% |
| Nov 2025 | 38.2% | 17% | 17% | 13.9% | 13.9% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 12.9% | 12.9% |
| Jan 2026 | 31.4% | 17.1% | 17.1% | 17.1% | 17.1% |
| Feb 2026 | 32.7% | 17.6% | 17.6% | 17.6% | 14.5% |
| Mar 2026 | 30.2% | 20.1% | 13.4% | 16.2% | 20.1% |
| Apr 2026 | 33.7% | 18.4% | 14.8% | 14.8% | 18.4% |
| May 2026 | 30.8% | 25.2% | 13.6% | 13.6% | 16.8% |
| Jun 2026 | 32.7% | 26.7% | 14.4% | 11.9% | 14.4% |
| Jul 2026 | 26.7% | 32.7% | 14.4% | 11.9% | 14.4% |
| Aug 2026 | 40.9% | 22.3% | 14.9% | 9.9% | 12% |
| Sep 2026 | 30.8% | 25.2% | 16.8% | 13.6% | 13.6% |
How has the Archie Rose and Starward comparison changed over the last 12 months?
3 findings
- Archie Rose was ahead of Starward in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia moved from 41.9% to 30.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia moved from 15.3% to 16.8%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for Australia whisky brands in September 2026?
2 changes
In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%.
In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Archie Rose’s and Starward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archie Rose
1 branded search term
- archie rose
Starward
1 branded search term
- starward whisky
Other head-to-heads among whisky brands
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