Whisky brands in Australia:Which are most popular?

Name: Whisky brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Archie Rose was the most searched whisky brand in Australia, accounting for 30.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Lark showed up in every answer. Sullivans Cove was recommended most often, coming first in two out of four responses.

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Top whisky brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Lark appeared every time. Sullivans Cove was recommended most often, coming first in two out of four answers. Lark was second, and Starward was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lark	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Archie Rose	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Sullivans Cove	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Starward	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Hellyers Road	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4

Lark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Archie Rose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sullivans Cove3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Starward2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hellyers Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whisky brands

4 answers

Asked ChatGPT
“What's the best Australian whisky?”
1. 1Sullivans Cove
2. 2Starward
3. 3Lark
4. 4Archie Rose
Asked ChatGPT
“Which Australian whisky distillery makes the best single malt?”
Asked ChatGPT
“What are the most popular whisky brands made in Australia?”
1. 1Starward
2. 2Lark
3. 3Sullivans Cove
4. 4Archie Rose
5. 5Hellyers Road
Searched Google, AI Overview
“whisky”
1. 1Archie Rose
2. 2Lark
Searched Google, AI Overview
“australian whisky”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which whisky brands do people search for most?

This chart shows how often people search Google for each whisky brand by name. Each line represents a brand's share of searches for all five whisky brands we track, month by month, from searches in Australia.

Share of searches among whisky brands in Australia, by month

Month	Archie Rose	Lark	Starward	Hellyers Road	Sullivans Cove
Oct 2025	41.9%	15.3%	15.3%	12.3%	15.3%
Nov 2025	38.2%	17%	17%	13.9%	13.9%
Dec 2025	35.5%	19.4%	19.4%	12.9%	12.9%
Jan 2026	31.4%	17.1%	17.1%	17.1%	17.1%
Feb 2026	32.7%	17.6%	17.6%	17.6%	14.5%
Mar 2026	30.2%	20.1%	13.4%	16.2%	20.1%
Apr 2026	33.7%	18.4%	14.8%	14.8%	18.4%
May 2026	30.8%	25.2%	13.6%	13.6%	16.8%
Jun 2026	32.7%	26.7%	14.4%	11.9%	14.4%
Jul 2026	26.7%	32.7%	14.4%	11.9%	14.4%
Aug 2026	40.9%	22.3%	14.9%	9.9%	12%
Sep 2026	30.8%	25.2%	16.8%	13.6%	13.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Archie Rose	30.8%	6.6K	-33.3%	-10.1 points
2, held 2nd	Lark	25.2%	5.4K	0%	+2.9 points
3, held 3rd	Starward	16.8%	3.6K	0%	+1.9 points
4, moved from 5th to 4th	Hellyers Road	13.6%	2.9K	+20.8%	+3.6 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Sullivans Cove	13.6%	2.9K	0%	+1.6 pointsmoved from 4th to 5th

1.Archie Rose
30.8%
Held 1st. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.1 points.
2.Lark
25.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +2.9 points.
3.Starward
16.8%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.Hellyers Road
13.6%
Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +3.6 points.
5.Sullivans Cove
13.6%
Moved from 4th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

Which brand is most popular in search among whisky brands in Australia?

5 brands

In September 2026, Archie Rose was the most searched among whisky brands in Australia, with an estimated 6.6K branded searches, 30.8% of all searches for the five we track. Lark is in 2nd place, 5.6 percentage points behind at 25.2%.

Australia whisky brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Archie Rose	41.9% → 30.8%	41.9%Oct 2025	26.7%Jul 2026	1st
Lark	15.3% → 25.2%	32.7%Jul 2026	15.3%Oct 2025	2nd
Starward	15.3% → 16.8%	19.4%Dec 2025	13.4%Mar 2026	3rd
Hellyers Road	12.3% → 13.6%	17.6%Feb 2026	9.9%Aug 2026	5th → 4th
Sullivans Cove	15.3% → 13.6%	20.1%Mar 2026	12%Aug 2026	4th → 5th

Each finding as a sentence

Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia decreased from 41.9% to 30.8%.
Across the 12 months ending September 2026, Lark’s share of searches among whisky brands in Australia increased from 15.3% to 25.2%.
Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia increased from 15.3% to 16.8%.
Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia increased from 12.3% to 13.6%.
Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia decreased from 15.3% to 13.6%.
Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia peaked at 41.9% in October 2025 and was lowest at 26.7% in July 2026.
Across the 12 months ending September 2026, Lark’s share of searches among whisky brands in Australia peaked at 32.7% in July 2026 and was lowest at 15.3% in October 2025.
Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia peaked at 19.4% in December 2025 and was lowest at 13.4% in March 2026.
Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia peaked at 17.6% in February 2026 and was lowest at 9.9% in August 2026.
Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia peaked at 20.1% in March 2026 and was lowest at 12% in August 2026.
Across the 12 months ending September 2026, Hellyers Road rose from 5th to 4th among whisky brands in Australia.
Across the 12 months ending September 2026, Sullivans Cove fell from 4th to 5th among whisky brands in Australia.

How did search popularity change for Australia whisky brands in September 2026?

5 changes

In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches.
In September 2026, Lark gained share of searches among whisky brands in Australia, from 22.3% to 25.2%.
In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%.
In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%.
In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%.

How are branded searches counted for whisky brands?

5 search terms

Each brand's share of searches among whisky brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.