Brandwave

How popular isHellyers Road?

In September 2026, people searched for Hellyers Road by name about 2,900 times in Australia, about the same as the previous year. These searches made up 13.6% of all Australia whisky brand searches, placing Hellyers Road fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about whisky brands, Hellyers Road appeared in two of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Hellyers Road is the fourth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. Archie RoseShare of searches 30.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. LarkShare of searches 25.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. StarwardShare of searches 16.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Hellyers RoadShare of searches 13.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Sullivans CoveShare of searches 13.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top whisky brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hellyers Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hellyers Road is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sullivans Cove1st
  2. Lark2nd
  3. Starward3rd
  4. Archie Rose4th
  5. Hellyers Road5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Archie Rose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sullivans Cove3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starward2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hellyers Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whisky brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which whisky brands compete with Hellyers Road?

Hellyers Road against whisky brands in Australia, by month

Share of searches by month for Archie Rose, Lark, Starward, Hellyers Road, Sullivans Cove. The figures are in the table below the chart.

View monthly share of searches table
MonthArchie RoseLarkStarwardHellyers RoadSullivans Cove
Oct 202541.9%15.3%15.3%12.3%15.3%
Nov 202538.2%17%17%13.9%13.9%
Dec 202535.5%19.4%19.4%12.9%12.9%
Jan 202631.4%17.1%17.1%17.1%17.1%
Feb 202632.7%17.6%17.6%17.6%14.5%
Mar 202630.2%20.1%13.4%16.2%20.1%
Apr 202633.7%18.4%14.8%14.8%18.4%
May 202630.8%25.2%13.6%13.6%16.8%
Jun 202632.7%26.7%14.4%11.9%14.4%
Jul 202626.7%32.7%14.4%11.9%14.4%
Aug 202640.9%22.3%14.9%9.9%12%
Sep 202630.8%25.2%16.8%13.6%13.6%

  1. 1.Archie Rose

    30.8%

    Held 1st. 6.6K estimated branded searches, -33.3% vs prior month. Share -10.1 points.

  2. 2.Lark

    25.2%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Starward

    16.8%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Hellyers Road

    13.6%

    Moved from 5th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +3.6 points.

  5. 5.Sullivans Cove

    13.6%

    Moved from 4th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share +1.6 points.

Compare popularity between Hellyers Road and its closest rivals

Every comparison with Hellyers Road

4 comparisons

How has branded search demand for Hellyers Road changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hellyers Road in Australia held steady at 2.9K.
  • Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia increased from 12.3% to 13.6%.
  • Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia peaked at 17.6% in February 2026 and was lowest at 9.9% in August 2026.
  • Across the 12 months ending September 2026, Hellyers Road rose from 5th to 4th among whisky brands in Australia.

How did search popularity change for Australia whisky brands in September 2026?

5 changes

  1. In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches.

  2. In September 2026, Lark gained share of searches among whisky brands in Australia, from 22.3% to 25.2%.

  3. In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%.

  4. In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%.

  5. In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%.

How are Hellyers Road’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hellyers Road’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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