Hellyers Road vs Sullivans Cove:Which is more popular?
In September 2026, Hellyers Road and Sullivans Cove were level in searches among whisky brands in Australia, with an estimated 2.9K branded searches each, at 13.6% of the total each. When we asked ChatGPT and Google AI Overviews about whisky brands, Sullivans Cove appeared in three of the four answers and Hellyers Road in two. Sullivans Cove was mentioned before Hellyers Road in every answer that named either.
Who do people search for more?
Hellyers Road and Sullivans Cove are searched for about as often as each other.
Who does AI mention more?
Sullivans Cove, mentioned in 3 of 4 answers, Hellyers Road in 2
Who does AI recommend more?
Sullivans Cove, named ahead of Hellyers Road in 3 of 3 answers
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sullivans Cove was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hellyers Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sullivans Cove was listed before Hellyers Road in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sullivans Cove1st
Lark2nd
Starward3rd
Archie Rose4th
Hellyers Road5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Archie Rose3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sullivans Cove3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starward2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hellyers Road2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whisky brands
4 answers
Asked ChatGPT
“What's the best Australian whisky?”
Asked ChatGPT
“Which Australian whisky distillery makes the best single malt?”
Asked ChatGPT
“What are the most popular whisky brands made in Australia?”
Searched Google, AI Overview
“whisky”
Searched Google, AI Overview
“australian whisky”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Hellyers Road or Sullivans Cove more popular in search?
This chart shows how often people search Google for Hellyers Road and Sullivans Cove by name. Each line represents a brand's share of searches for all five whisky brands we track, month by month, from searches in Australia.
Share of searches by month for Hellyers Road, Sullivans Cove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Archie Rose | Lark | Starward | Hellyers Road | Sullivans Cove |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 15.3% | 15.3% | 12.3% | 15.3% |
| Nov 2025 | 38.2% | 17% | 17% | 13.9% | 13.9% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 12.9% | 12.9% |
| Jan 2026 | 31.4% | 17.1% | 17.1% | 17.1% | 17.1% |
| Feb 2026 | 32.7% | 17.6% | 17.6% | 17.6% | 14.5% |
| Mar 2026 | 30.2% | 20.1% | 13.4% | 16.2% | 20.1% |
| Apr 2026 | 33.7% | 18.4% | 14.8% | 14.8% | 18.4% |
| May 2026 | 30.8% | 25.2% | 13.6% | 13.6% | 16.8% |
| Jun 2026 | 32.7% | 26.7% | 14.4% | 11.9% | 14.4% |
| Jul 2026 | 26.7% | 32.7% | 14.4% | 11.9% | 14.4% |
| Aug 2026 | 40.9% | 22.3% | 14.9% | 9.9% | 12% |
| Sep 2026 | 30.8% | 25.2% | 16.8% | 13.6% | 13.6% |
How has the Hellyers Road and Sullivans Cove comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hellyers Road took it in February 2026, Sullivans Cove took it in March 2026.
- Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia moved from 12.3% to 13.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia moved from 15.3% to 13.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia whisky brands in September 2026?
2 changes
In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches.
In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hellyers Road’s and Sullivans Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellyers Road
1 branded search term
- hellyers road
Sullivans Cove
1 branded search term
- sullivans cove
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