How popular isAmazfit?
In September 2026, people searched for Amazfit by name about 6,600 times in Australia, a 22.2% increase from the previous year. These searches made up 1.1% of all Australia smartwatch and fitness tracker brand searches, placing Amazfit seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Amazfit appeared in one of the five answers and was the fifth most recommended of the ten.
Amazfit is the seventh most searched of 10 competitors and the fifth most recommended in AI answers.
Apple WatchShare of searches 40.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
OuraShare of searches 22.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GarminShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FitbitShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
AmazfitShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazfit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Amazfit is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
- Apple Watch2nd
Samsung Galaxy Watch3rd- Fitbit4th
- Amazfit5th
- Oura–
WHOOP–
COROS–
Huawei–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch and fitness tracker brands
5 answers
Asked ChatGPT
“What's the best smartwatch in Australia?”
Asked ChatGPT
“Which fitness tracker should I buy?”
Asked ChatGPT
“Which smartwatch is best for running?”
Searched Google, AI Overview
“smartwatch”
Searched Google, AI Overview
“best smartwatch”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which smartwatch and fitness tracker brands compete with Amazfit?
Share of searches by month for Apple Watch, Oura, Garmin, Fitbit, Samsung Galaxy Watch, WHOOP, Amazfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Oura | Garmin | Fitbit | Samsung Galaxy Watch | WHOOP | Amazfit | COROS | Huawei | Polar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 12.3% | 15% | 10% | 7.5% | 2.5% | 1.1% | 0.59% | 0.89% | 0.26% |
| Nov 2025 | 49.8% | 14.9% | 14.9% | 8.2% | 7.5% | 2.5% | 0.89% | 0.39% | 0.73% | 0.26% |
| Dec 2025 | 48.5% | 17.8% | 14.5% | 8% | 6.3% | 2.9% | 0.87% | 0.32% | 0.71% | 0.17% |
| Jan 2026 | 41.7% | 18.6% | 15.3% | 10.2% | 6.6% | 4.6% | 1.4% | 0.49% | 0.75% | 0.27% |
| Feb 2026 | 44.5% | 16.4% | 16.4% | 9% | 7.1% | 4% | 1.2% | 0.53% | 0.8% | 0.22% |
| Mar 2026 | 42.8% | 19.3% | 15.8% | 8.6% | 6.8% | 3.9% | 1.2% | 0.62% | 0.77% | 0.21% |
| Apr 2026 | 41.1% | 22.5% | 15.1% | 8.3% | 6.2% | 3.7% | 1.3% | 0.74% | 0.74% | 0.27% |
| May 2026 | 39% | 21.3% | 14.3% | 11.7% | 6.2% | 4.3% | 1.3% | 0.7% | 0.85% | 0.25% |
| Jun 2026 | 37.6% | 25.2% | 13.8% | 11.3% | 6% | 3.4% | 1.2% | 0.54% | 0.67% | 0.19% |
| Jul 2026 | 37.9% | 25.4% | 13.9% | 9.3% | 7.4% | 3.4% | 1.2% | 0.55% | 0.68% | 0.17% |
| Aug 2026 | 36.7% | 24.6% | 16.4% | 9% | 6.7% | 4% | 0.98% | 0.66% | 0.66% | 0.15% |
| Sep 2026 | 40.5% | 22.2% | 14.9% | 10% | 6.1% | 3.7% | 1.1% | 0.72% | 0.72% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 246K | 0% | +3.8 points | |
| 2, held 2nd | 22.2% | 135K | -18.2% | -2.4 points | |
| 3, held 3rd | 14.9% | 90.5K | -17.7% | -1.5 points | |
| 4, held 4th | 10% | 60.5K | 0% | +0.9 points | |
| 5, held 5th | 6.1% | 37K | -18.1% | -0.7 points | |
| 6, held 6th | 3.7% | 22.2K | -18.1% | -0.4 points | |
| 7, held 7th | 1.1% | 6.6K | 0% | +0.1 points | |
| 8, held 8th | 0.72% | 4.4K | 0% | +0.1 points | |
| 9, held 9th | 0.72% | 4.4K | 0% | +0.1 points | |
| 10, held 10th | 0.16% | 1K | 0% | 0 points |
40.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.
2.
Oura22.2%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
Garmin14.9%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
4.
Fitbit10%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.1%
Held 5th. 37K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
6.
WHOOP3.7%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
7.
Amazfit1.1%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
COROS0.72%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Huawei0.72%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Polar0.16%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amazfit and its closest rivals
Every comparison with Amazfit
9 comparisons
How has branded search demand for Amazfit changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazfit in Australia rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 1.1%.
How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?
6 changes
In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%.
In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%.
In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in Australia, from 24.6% to 22.2%.
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.
In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%.
Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026.
How are Amazfit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazfit
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