Brandwave

Amazfit vs Apple Watch:Which is more popular?

In September 2026, Apple Watch had more branded searches than Amazfit among smartwatch and fitness tracker brands in Australia. Apple Watch had about 246,000 branded searches, while Amazfit had 6,600. Apple Watch made up 40.5% of all smartwatch and fitness tracker brand searches we track, and Amazfit accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Apple Watch appeared in four of the five answers and Amazfit in one. Apple Watch was mentioned before Amazfit in every answer that named either.

Among smartwatch and fitness tracker brands in Australia in September 2026

Who do people search for more?

Apple Watch, about 37 searches for every 1 for Amazfit

Apple Watch 246K searchesAmazfit 6.6K searches

Who does AI mention more?

Apple Watch, mentioned in 4 of 5 answers, Amazfit in 1

Apple Watch in 4 of 5Amazfit in 1 of 5

Who does AI recommend more?

Apple Watch, named ahead of Amazfit in 4 of 4 answers

Apple Watch first in 4Amazfit never first

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazfit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple Watch was listed before Amazfit in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Samsung Galaxy Watch3rd
  4. Fitbit4th
  5. Amazfit5th
  6. Oura–
  7. WHOOP–
  8. COROS–
  9. Huawei–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch and fitness tracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Amazfit or Apple Watch more popular in search?

This chart shows how often people search Google for Amazfit and Apple Watch by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.

Amazfit and Apple Watch among smartwatch and fitness tracker brands in Australia, by month

Share of searches by month for Apple Watch, Amazfit. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchOuraGarminFitbitSamsung Galaxy WatchWHOOPAmazfitCOROSHuaweiPolar
Oct 202549.9%12.3%15%10%7.5%2.5%1.1%0.59%0.89%0.26%
Nov 202549.8%14.9%14.9%8.2%7.5%2.5%0.89%0.39%0.73%0.26%
Dec 202548.5%17.8%14.5%8%6.3%2.9%0.87%0.32%0.71%0.17%
Jan 202641.7%18.6%15.3%10.2%6.6%4.6%1.4%0.49%0.75%0.27%
Feb 202644.5%16.4%16.4%9%7.1%4%1.2%0.53%0.8%0.22%
Mar 202642.8%19.3%15.8%8.6%6.8%3.9%1.2%0.62%0.77%0.21%
Apr 202641.1%22.5%15.1%8.3%6.2%3.7%1.3%0.74%0.74%0.27%
May 202639%21.3%14.3%11.7%6.2%4.3%1.3%0.7%0.85%0.25%
Jun 202637.6%25.2%13.8%11.3%6%3.4%1.2%0.54%0.67%0.19%
Jul 202637.9%25.4%13.9%9.3%7.4%3.4%1.2%0.55%0.68%0.17%
Aug 202636.7%24.6%16.4%9%6.7%4%0.98%0.66%0.66%0.15%
Sep 202640.5%22.2%14.9%10%6.1%3.7%1.1%0.72%0.72%0.16%

How has the Amazfit and Apple Watch comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?

2 changes

  1. In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%.

  2. Estimated monthly branded searches for Amazfit in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazfit’s and Apple Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazfit

1 branded search term

  • amazfit

Apple Watch

1 branded search term

  • apple watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch and fitness tracker brands

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