Amazfit vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Amazfit among smartwatch and fitness tracker brands in Australia. Garmin had about 90,500 branded searches, while Amazfit had 6,600. Garmin made up 14.9% of all smartwatch and fitness tracker brand searches we track, and Amazfit accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Garmin appeared in all five answers and Amazfit in one. Garmin was mentioned before Amazfit in every answer.
Who do people search for more?
Garmin, about 14 searches for every 1 for Amazfit
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Amazfit in every answer
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Amazfit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garmin was listed before Amazfit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Apple Watch2nd
Samsung Galaxy Watch3rd
Fitbit4th
Amazfit5th
Oura–
WHOOP–
COROS–
Huawei–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch and fitness tracker brands
5 answers
Asked ChatGPT
“What's the best smartwatch in Australia?”
Asked ChatGPT
“Which fitness tracker should I buy?”
Asked ChatGPT
“Which smartwatch is best for running?”
Searched Google, AI Overview
“smartwatch”
Searched Google, AI Overview
“best smartwatch”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Amazfit or Garmin more popular in search?
This chart shows how often people search Google for Amazfit and Garmin by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.
Share of searches by month for Garmin, Amazfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Oura | Garmin | Fitbit | Samsung Galaxy Watch | WHOOP | Amazfit | COROS | Huawei | Polar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 12.3% | 15% | 10% | 7.5% | 2.5% | 1.1% | 0.59% | 0.89% | 0.26% |
| Nov 2025 | 49.8% | 14.9% | 14.9% | 8.2% | 7.5% | 2.5% | 0.89% | 0.39% | 0.73% | 0.26% |
| Dec 2025 | 48.5% | 17.8% | 14.5% | 8% | 6.3% | 2.9% | 0.87% | 0.32% | 0.71% | 0.17% |
| Jan 2026 | 41.7% | 18.6% | 15.3% | 10.2% | 6.6% | 4.6% | 1.4% | 0.49% | 0.75% | 0.27% |
| Feb 2026 | 44.5% | 16.4% | 16.4% | 9% | 7.1% | 4% | 1.2% | 0.53% | 0.8% | 0.22% |
| Mar 2026 | 42.8% | 19.3% | 15.8% | 8.6% | 6.8% | 3.9% | 1.2% | 0.62% | 0.77% | 0.21% |
| Apr 2026 | 41.1% | 22.5% | 15.1% | 8.3% | 6.2% | 3.7% | 1.3% | 0.74% | 0.74% | 0.27% |
| May 2026 | 39% | 21.3% | 14.3% | 11.7% | 6.2% | 4.3% | 1.3% | 0.7% | 0.85% | 0.25% |
| Jun 2026 | 37.6% | 25.2% | 13.8% | 11.3% | 6% | 3.4% | 1.2% | 0.54% | 0.67% | 0.19% |
| Jul 2026 | 37.9% | 25.4% | 13.9% | 9.3% | 7.4% | 3.4% | 1.2% | 0.55% | 0.68% | 0.17% |
| Aug 2026 | 36.7% | 24.6% | 16.4% | 9% | 6.7% | 4% | 0.98% | 0.66% | 0.66% | 0.15% |
| Sep 2026 | 40.5% | 22.2% | 14.9% | 10% | 6.1% | 3.7% | 1.1% | 0.72% | 0.72% | 0.16% |
How has the Amazfit and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Amazfit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 1.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in Australia moved from 15% to 14.9%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?
2 changes
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.
Estimated monthly branded searches for Amazfit in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazfit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smartwatch and fitness tracker brands
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