Amazfit vs Polar:Which is more popular?
In September 2026, Amazfit had more branded searches than Polar among smartwatch and fitness tracker brands in Australia. Amazfit had about 6,600 branded searches, while Polar had 1,000. Amazfit made up 1.1% of all smartwatch and fitness tracker brand searches we track, and Polar accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Amazfit appeared in one of the five answers and Polar in none.
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazfit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Polar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin1st
Apple Watch2nd
Samsung Galaxy Watch3rd
Fitbit4th
Amazfit5th
Oura–
WHOOP–
COROS–
Huawei–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch and fitness tracker brands
5 answers
Asked ChatGPT
“What's the best smartwatch in Australia?”
Asked ChatGPT
“Which fitness tracker should I buy?”
Asked ChatGPT
“Which smartwatch is best for running?”
Searched Google, AI Overview
“smartwatch”
Searched Google, AI Overview
“best smartwatch”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Amazfit or Polar more popular in search?
This chart shows how often people search Google for Amazfit and Polar by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.
Share of searches by month for Amazfit, Polar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Oura | Garmin | Fitbit | Samsung Galaxy Watch | WHOOP | Amazfit | COROS | Huawei | Polar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 12.3% | 15% | 10% | 7.5% | 2.5% | 1.1% | 0.59% | 0.89% | 0.26% |
| Nov 2025 | 49.8% | 14.9% | 14.9% | 8.2% | 7.5% | 2.5% | 0.89% | 0.39% | 0.73% | 0.26% |
| Dec 2025 | 48.5% | 17.8% | 14.5% | 8% | 6.3% | 2.9% | 0.87% | 0.32% | 0.71% | 0.17% |
| Jan 2026 | 41.7% | 18.6% | 15.3% | 10.2% | 6.6% | 4.6% | 1.4% | 0.49% | 0.75% | 0.27% |
| Feb 2026 | 44.5% | 16.4% | 16.4% | 9% | 7.1% | 4% | 1.2% | 0.53% | 0.8% | 0.22% |
| Mar 2026 | 42.8% | 19.3% | 15.8% | 8.6% | 6.8% | 3.9% | 1.2% | 0.62% | 0.77% | 0.21% |
| Apr 2026 | 41.1% | 22.5% | 15.1% | 8.3% | 6.2% | 3.7% | 1.3% | 0.74% | 0.74% | 0.27% |
| May 2026 | 39% | 21.3% | 14.3% | 11.7% | 6.2% | 4.3% | 1.3% | 0.7% | 0.85% | 0.25% |
| Jun 2026 | 37.6% | 25.2% | 13.8% | 11.3% | 6% | 3.4% | 1.2% | 0.54% | 0.67% | 0.19% |
| Jul 2026 | 37.9% | 25.4% | 13.9% | 9.3% | 7.4% | 3.4% | 1.2% | 0.55% | 0.68% | 0.17% |
| Aug 2026 | 36.7% | 24.6% | 16.4% | 9% | 6.7% | 4% | 0.98% | 0.66% | 0.66% | 0.15% |
| Sep 2026 | 40.5% | 22.2% | 14.9% | 10% | 6.1% | 3.7% | 1.1% | 0.72% | 0.72% | 0.16% |
How has the Amazfit and Polar comparison changed over the last 12 months?
3 findings
- Amazfit was ahead of Polar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 1.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Polar’s share of searches among smartwatch and fitness tracker brands in Australia moved from 0.26% to 0.16%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazfit’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smartwatch and fitness tracker brands

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