Brandwave

Wells Fargo, Capital One and Chase:Which are most popular?

In October 2026, Wells Fargo drew 37.4% of estimated branded searches across these three brands in the United States, ahead of Capital One at 31.5%. When we checked with ChatGPT and Google AI Overviews, Capital One was mentioned most often, in four of the five answers. Of all ten brands we track in auto loan brands, Capital One was the second most recommended.

All three are auto loan brands in the United States. See all auto loan brands

Brands in this comparisonAny 10 or fewer published brands in the United States
  • Wells Fargo
  • Capital One
  • Chase

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Wells Fargo, Capital One and Chase in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capital One was mentioned most often, in four of the five answers. Of all ten brands we track in auto loan brands, Capital One was the second most recommended. Wells Fargo, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Capital One2nd
  3. Navy Federal Credit Union3rd
  4. Bank of America4th
  5. myAutoloan5th
  6. Ally Bank–
  7. Carvana–
  8. LightStream–
  9. Wells Fargo–
  10. Chase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Navy Federal Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PenFed Credit Union4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • myAutoloan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carvana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LightStream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto loan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

How has branded search for these brands changed month by month?

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Wells Fargo
  • Capital One
  • Chase
Wells Fargo, Capital One and Chase in the United States, by month

Share of searches by month for Wells Fargo, Capital One, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneChase
Nov 202539.6%33.3%27.1%
Dec 202542.3%29.1%28.6%
Jan 202639.6%33.4%27%
Feb 202639.6%33.5%27%
Mar 202642.1%29.3%28.6%
Apr 202639.5%33.4%27%
May 202637.3%31.6%31.1%
Jun 202637.3%31.6%31.1%
Jul 202639.5%33.5%27%
Aug 202637.3%31.6%31.1%
Sep 202639.5%33.4%27%
Oct 202637.4%31.5%31.1%

  1. 1.Wells Fargo

    37.4%

    Held 1st. 11.2M estimated branded searches, -<0.01% vs prior month. Share -2.2 points.

  2. 2.Capital One

    31.5%

    Held 2nd. 9.4M estimated branded searches, -0.19% vs prior month. Share -1.9 points.

  3. 3.Chase

    31.1%

    Held 3rd. 9.3M estimated branded searches, +21.7% vs prior month. Share +4.1 points.

How the Brand Demand Index is measured