Brandwave

Home Depot, Lowe's and Menards:Which are most popular?

In September 2026, Home Depot drew 60.7% of estimated branded searches across these three brands in the United States, ahead of Lowe's at 27.1%. When we checked with ChatGPT and Google AI Overviews, Home Depot, Lowe's and Menards showed up in every answer. Of all four brands we track in hardware store brands, Home Depot was the most recommended, Lowe's was second and Menards was fourth.

All three are hardware store brands in the United States. See all hardware store brands

Brands in this comparisonAny 10 or fewer published brands in the United States
  • Home Depot
  • Lowe's
  • Menards

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Home Depot, Lowe's and Menards in ChatGPT and Google AI Overviews

In three ChatGPT questions, Home Depot, Lowe's and Menards appeared every time. Of all four brands we track in hardware store brands, Home Depot was the most recommended, Lowe's was second and Menards was fourth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Home Depot1st
  2. Lowe's2nd
  3. Ace Hardware3rd
  4. Menards4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ace Hardware3 of 3Named in 3 of 3 ChatGPT answers
  • Home Depot3 of 3Named in 3 of 3 ChatGPT answers
  • Lowe's3 of 3Named in 3 of 3 ChatGPT answers
  • Menards3 of 3Named in 3 of 3 ChatGPT answers

See every answer about hardware store brands

3 answers

  • Asked ChatGPT

    “Which hardware store brand should I shop at in the US?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards

  • Asked ChatGPT

    “What are the best hardware store brands in the US?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards

  • Asked ChatGPT

    “What's the best hardware store brand in the US for home repairs?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards

  • Searched Google, AI Overview

    “home improvement store”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cheap hardware store”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Home Depot
  • Lowe's
  • Menards
Home Depot, Lowe's and Menards in the United States, by month

Share of searches by month for Home Depot, Lowe's, Menards. The figures are in the table below the chart.

View monthly share of searches table
MonthHome DepotLowe'sMenards
Oct 202560.7%27.1%12.2%
Nov 202562.1%27.7%10.2%
Dec 202565.4%23.9%10.8%
Jan 202662%27.8%10.2%
Feb 202662.1%27.7%10.2%
Mar 202662.1%27.7%10.2%
Apr 202660.7%27.1%12.2%
May 202660.7%27.1%12.2%
Jun 202659.1%26.4%14.5%
Jul 202660.7%27.1%12.2%
Aug 202660.7%27.1%12.2%
Sep 202660.7%27.1%12.2%

  1. 1.Home Depot

    60.7%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lowe's

    27.1%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Menards

    12.2%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

How the Brand Demand Index is measured