Brandwave

Wine Access vs Wine Insiders:Which is more popular?

In September 2026, Wine Access and Wine Insiders were level in searches among wine clubs in the United States, with an estimated 2.9K branded searches each, at 9.6% of the total each. When we asked ChatGPT and Google AI Overviews about wine clubs, Wine Access appeared in four of the five answers and Wine Insiders in one. Wine Access was mentioned before Wine Insiders in three out of four answers that named either.

Among wine clubs in the United States in September 2026

Who do people search for more?

Wine Access and Wine Insiders are searched for about as often as each other.

Wine Access 2.9K searchesWine Insiders 2.9K searches

Who does AI mention more?

Wine Access, mentioned in 4 of 5 answers, Wine Insiders in 1

Wine Access in 4 of 5Wine Insiders in 1 of 5

Who does AI recommend more?

Wine Access, named ahead of Wine Insiders in 3 of 4 answers

Wine Access first in 3Wine Insiders first in 1

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Access was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wine Insiders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wine Access was listed before Wine Insiders in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Wine Access or Wine Insiders more popular in search?

This chart shows how often people search Google for Wine Access and Wine Insiders by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Wine Access and Wine Insiders among wine clubs in the United States, by month

Share of searches by month for Wine Access, Wine Insiders. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Wine Access and Wine Insiders comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Wine Access took it in February 2026, Wine Insiders took it in April 2026.
  • Across the 12 months ending September 2026, Wine Access’ share of searches among wine clubs in the United States moved from 8.6% to 9.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Wine Insiders’ share of searches among wine clubs in the United States moved from 10.5% to 9.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

  3. Estimated monthly branded searches for Wine Access in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wine Access’ and Wine Insiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wine Access

1 branded search term

  • wine access

Wine Insiders

1 branded search term

  • wine insiders

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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