Warby Parker vs Zenni:Which is more popular?
In September 2026, Zenni had more branded searches than Warby Parker among online glasses retailers in the United States. Zenni had about 1 million branded searches, while Warby Parker had 673,000. Zenni made up 42.4% of all online glasses retailer searches we track, and Warby Parker accounted for 28.6%. When we asked ChatGPT and Google AI Overviews about online glasses retailers, Zenni appeared in all five answers and Warby Parker in four. Zenni was mentioned before Warby Parker in three out of five answers.
Who do people search for more?
Zenni, about 49% more searches than Warby Parker
Who does AI mention more?
Zenni, mentioned in every answer we collected
Who does AI recommend more?
Zenni, named ahead of Warby Parker in 3 of 5 answers
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Top online glasses retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zenni appeared in all five answers. Warby Parker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zenni was listed before Warby Parker in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zenni1st
EyeBuyDirect2nd
Warby Parker3rd
GlassesUSA4th
Pair Eyewear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EyeBuyDirect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GlassesUSA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online glasses retailers
5 answers
Asked ChatGPT
“Where should I buy prescription glasses online in the US?”
Asked ChatGPT
“What are the best online glasses stores in the US?”
Asked ChatGPT
“What's the cheapest good place to buy glasses online in the US?”
Searched Google, AI Overview
“glasses online”
Searched Google, AI Overview
“buy glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Warby Parker or Zenni more popular in search?
This chart shows how often people search Google for Warby Parker and Zenni by name. Each line represents a brand's share of searches for all five online glasses retailers we track, month by month, from searches in United States.
Share of searches by month for Zenni, Warby Parker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenni | Warby Parker | EyeBuyDirect | Pair Eyewear | GlassesUSA |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 28% | 17.8% | 6.9% | 6.9% |
| Nov 2025 | 42.8% | 26.9% | 17.1% | 6.6% | 6.6% |
| Dec 2025 | 38.6% | 32.6% | 17% | 5.3% | 6.5% |
| Jan 2026 | 41.8% | 30.6% | 16.4% | 6.1% | 5% |
| Feb 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| Mar 2026 | 40.9% | 30% | 19.1% | 7.3% | 2.7% |
| Apr 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| May 2026 | 44% | 28.4% | 18.1% | 7% | 2.6% |
| Jun 2026 | 43.5% | 29.3% | 18.7% | 5.9% | 2.6% |
| Jul 2026 | 43.9% | 26.3% | 20.5% | 6.4% | 2.9% |
| Aug 2026 | 45.3% | 27.2% | 17.8% | 6.7% | 3% |
| Sep 2026 | 42.4% | 28.6% | 18.2% | 7% | 3.8% |
How has the Warby Parker and Zenni comparison changed over the last 12 months?
3 findings
- Zenni was ahead of Warby Parker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States moved from 28% to 28.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States moved from 40.5% to 42.4%, and its estimated monthly branded searches moved from 974K to 1M.
How did search popularity change for United States online glasses retailers in September 2026?
2 changes
In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.
In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Warby Parker’s and Zenni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Warby Parker
1 branded search term
- warby parker
Zenni
2 branded search terms
- zenni
- zenni optical
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