GlassesUSA vs Warby Parker:Which is more popular?
In September 2026, Warby Parker had more branded searches than GlassesUSA among online glasses retailers in the United States. Warby Parker had about 673,000 branded searches, while GlassesUSA had 90,500. Warby Parker made up 28.6% of all online glasses retailer searches we track, and GlassesUSA accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about online glasses retailers, Warby Parker appeared in four of the five answers and GlassesUSA in three. GlassesUSA and Warby Parker were each mentioned first in two of the four answers that named either.
Who do people search for more?
Warby Parker, about 7 searches for every 1 for GlassesUSA
Who does AI mention more?
Warby Parker, mentioned in 4 of 5 answers, GlassesUSA in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top online glasses retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Warby Parker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GlassesUSA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GlassesUSA and Warby Parker were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zenni1st
EyeBuyDirect2nd- Warby Parker3rd
GlassesUSA4th
Pair Eyewear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EyeBuyDirect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GlassesUSA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online glasses retailers
5 answers
Asked ChatGPT
“Where should I buy prescription glasses online in the US?”
Asked ChatGPT
“What are the best online glasses stores in the US?”
Asked ChatGPT
“What's the cheapest good place to buy glasses online in the US?”
Searched Google, AI Overview
“glasses online”
Searched Google, AI Overview
“buy glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is GlassesUSA or Warby Parker more popular in search?
This chart shows how often people search Google for GlassesUSA and Warby Parker by name. Each line represents a brand's share of searches for all five online glasses retailers we track, month by month, from searches in United States.
Share of searches by month for Warby Parker, GlassesUSA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenni | Warby Parker | EyeBuyDirect | Pair Eyewear | GlassesUSA |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 28% | 17.8% | 6.9% | 6.9% |
| Nov 2025 | 42.8% | 26.9% | 17.1% | 6.6% | 6.6% |
| Dec 2025 | 38.6% | 32.6% | 17% | 5.3% | 6.5% |
| Jan 2026 | 41.8% | 30.6% | 16.4% | 6.1% | 5% |
| Feb 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| Mar 2026 | 40.9% | 30% | 19.1% | 7.3% | 2.7% |
| Apr 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| May 2026 | 44% | 28.4% | 18.1% | 7% | 2.6% |
| Jun 2026 | 43.5% | 29.3% | 18.7% | 5.9% | 2.6% |
| Jul 2026 | 43.9% | 26.3% | 20.5% | 6.4% | 2.9% |
| Aug 2026 | 45.3% | 27.2% | 17.8% | 6.7% | 3% |
| Sep 2026 | 42.4% | 28.6% | 18.2% | 7% | 3.8% |
How has the GlassesUSA and Warby Parker comparison changed over the last 12 months?
3 findings
- Warby Parker was ahead of GlassesUSA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States moved from 6.9% to 3.8%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States moved from 28% to 28.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for United States online glasses retailers in September 2026?
2 changes
In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.
In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GlassesUSA’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GlassesUSA
2 branded search terms
- glasses usa
- glassesusa
Warby Parker
1 branded search term
- warby parker
Other head-to-heads among online glasses retailers
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