How popular isWarby Parker?
In September 2026, people searched for Warby Parker by name about 673,000 times in the United States, about the same as the previous year. These searches made up 28.6% of all United States online glasses retailer searches, placing Warby Parker second out of five retailers. When we asked both ChatGPT and Google AI Overviews about online glasses retailers, Warby Parker appeared in four of the five answers and was the third most recommended of the five.
Warby Parker is the second most searched of 5 competitors and the third most recommended in AI answers.
ZenniShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Warby ParkerShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EyeBuyDirectShare of searches 18.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Pair EyewearShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GlassesUSAShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top online glasses retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Warby Parker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Warby Parker is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zenni1st
- EyeBuyDirect2nd
- Warby Parker3rd
- GlassesUSA4th
- Pair Eyewear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EyeBuyDirect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GlassesUSA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online glasses retailers
5 answers
Asked ChatGPT
“Where should I buy prescription glasses online in the US?”
Asked ChatGPT
“What are the best online glasses stores in the US?”
Asked ChatGPT
“What's the cheapest good place to buy glasses online in the US?”
Searched Google, AI Overview
“glasses online”
Searched Google, AI Overview
“buy glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which online glasses retailers compete with Warby Parker?
Share of searches by month for Zenni, Warby Parker, EyeBuyDirect, Pair Eyewear, GlassesUSA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenni | Warby Parker | EyeBuyDirect | Pair Eyewear | GlassesUSA |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 28% | 17.8% | 6.9% | 6.9% |
| Nov 2025 | 42.8% | 26.9% | 17.1% | 6.6% | 6.6% |
| Dec 2025 | 38.6% | 32.6% | 17% | 5.3% | 6.5% |
| Jan 2026 | 41.8% | 30.6% | 16.4% | 6.1% | 5% |
| Feb 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| Mar 2026 | 40.9% | 30% | 19.1% | 7.3% | 2.7% |
| Apr 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| May 2026 | 44% | 28.4% | 18.1% | 7% | 2.6% |
| Jun 2026 | 43.5% | 29.3% | 18.7% | 5.9% | 2.6% |
| Jul 2026 | 43.9% | 26.3% | 20.5% | 6.4% | 2.9% |
| Aug 2026 | 45.3% | 27.2% | 17.8% | 6.7% | 3% |
| Sep 2026 | 42.4% | 28.6% | 18.2% | 7% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 1M | -11% | -2.9 points | |
| 2, held 2nd | 28.6% | 673K | 0% | +1.4 points | |
| 3, held 3rd | 18.2% | 429K | -3.1% | +0.3 points | |
| 4, held 4th | 7% | 165K | 0% | +0.3 points | |
| 5, held 5th | 3.8% | 90.5K | +22.3% | +0.9 points |
1.
Zenni42.4%
Held 1st. 1M estimated branded searches, -11% vs prior month. Share -2.9 points.
28.6%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.
18.2%
Held 3rd. 429K estimated branded searches, -3.1% vs prior month. Share +0.3 points.
7%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
Compare popularity between Warby Parker and its closest rivals
Every comparison with Warby Parker
11 comparisons
- America's Best Contacts & Eyeglasses vs Warby Parker
- LensCrafters vs Warby Parker
- Warby Parker vs Zenni
- Visionworks vs Warby Parker
- EyeBuyDirect vs Warby Parker
- Eyemart Express vs Warby Parker
- Pearle Vision vs Warby Parker
- Walmart vs Warby Parker
- Pair Eyewear vs Warby Parker
- Costco vs Warby Parker
- GlassesUSA vs Warby Parker
How has branded search demand for Warby Parker changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Warby Parker in the United States held steady at 673K.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States increased from 28% to 28.6%.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States peaked at 32.6% in December 2025 and was lowest at 26.3% in July 2026.
How did search popularity change for United States online glasses retailers in September 2026?
4 changes
In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.
In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%.
In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%.
Pair Eyewear’s share of searches among online glasses retailers in the United States has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.
How are Warby Parker’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Warby Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- warby parker
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Where does Warby Parker compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Optical retail chains | 3rd of 8 | 18% | Show ranking |
| Online glasses retailers | 2nd of 5 | 28.6% | Shown above |
Is Warby Parker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.