Online glasses retailers in the United States:Which are most popular?
In September 2026, Zenni was the most searched online glasses retailer in the United States, accounting for 42.4% of all searches among the five retailers we track. When we checked with ChatGPT and Google AI Overviews, Zenni and EyeBuyDirect showed up in every answer. Zenni was recommended most often, coming first in one out of five responses.
ZenniShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Warby ParkerShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EyeBuyDirectShare of searches 18.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Pair EyewearShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GlassesUSAShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top online glasses retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Zenni and EyeBuyDirect appeared every time. Zenni was recommended most often, coming first in one out of five answers. EyeBuyDirect was second, and Warby Parker was third. Pair Eyewear, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zenni1st
- EyeBuyDirect2nd
- Warby Parker3rd
- GlassesUSA4th
- Pair Eyewear–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EyeBuyDirect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warby Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GlassesUSA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online glasses retailers
5 answers
Asked ChatGPT
“Where should I buy prescription glasses online in the US?”
Asked ChatGPT
“What are the best online glasses stores in the US?”
Asked ChatGPT
“What's the cheapest good place to buy glasses online in the US?”
Searched Google, AI Overview
“glasses online”
Searched Google, AI Overview
“buy glasses online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which online glasses retailers do people search for most?
This chart shows how often people search Google for each online glasses retailer by name. Each line represents a brand's share of searches for all five online glasses retailers we track, month by month, from searches in United States.
Share of searches by month for Zenni, Warby Parker, EyeBuyDirect, Pair Eyewear, GlassesUSA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenni | Warby Parker | EyeBuyDirect | Pair Eyewear | GlassesUSA |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 28% | 17.8% | 6.9% | 6.9% |
| Nov 2025 | 42.8% | 26.9% | 17.1% | 6.6% | 6.6% |
| Dec 2025 | 38.6% | 32.6% | 17% | 5.3% | 6.5% |
| Jan 2026 | 41.8% | 30.6% | 16.4% | 6.1% | 5% |
| Feb 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| Mar 2026 | 40.9% | 30% | 19.1% | 7.3% | 2.7% |
| Apr 2026 | 45.6% | 27.3% | 17.9% | 6.7% | 2.5% |
| May 2026 | 44% | 28.4% | 18.1% | 7% | 2.6% |
| Jun 2026 | 43.5% | 29.3% | 18.7% | 5.9% | 2.6% |
| Jul 2026 | 43.9% | 26.3% | 20.5% | 6.4% | 2.9% |
| Aug 2026 | 45.3% | 27.2% | 17.8% | 6.7% | 3% |
| Sep 2026 | 42.4% | 28.6% | 18.2% | 7% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 1M | -11% | -2.9 points | |
| 2, held 2nd | 28.6% | 673K | 0% | +1.4 points | |
| 3, held 3rd | 18.2% | 429K | -3.1% | +0.3 points | |
| 4, held 4th | 7% | 165K | 0% | +0.3 points | |
| 5, held 5th | 3.8% | 90.5K | +22.3% | +0.9 points |
1.
Zenni42.4%
Held 1st. 1M estimated branded searches, -11% vs prior month. Share -2.9 points.
28.6%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.
18.2%
Held 3rd. 429K estimated branded searches, -3.1% vs prior month. Share +0.3 points.
7%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
Which brand is most popular in search among online glasses retailers in the United States?
5 brands
In September 2026, Zenni was the most searched among online glasses retailers in the United States, with an estimated 1M branded searches, 42.4% of all searches for the five we track. Warby Parker is in 2nd place, 13.9 percentage points behind at 28.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zenni | 40.5% → 42.4% | 45.6%Feb 2026 | 38.6%Dec 2025 | 1st |
| Warby Parker | 28% → 28.6% | 32.6%Dec 2025 | 26.3%Jul 2026 | 2nd |
| EyeBuyDirect | 17.8% → 18.2% | 20.5%Jul 2026 | 16.4%Jan 2026 | 3rd |
| Pair Eyewear | 6.9% → 7% | 7.3%Mar 2026 | 5.3%Dec 2025 | 5th → 4th |
| GlassesUSA | 6.9% → 3.8% | 6.9%Oct 2025 | 2.5%Feb 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States increased from 40.5% to 42.4%.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States increased from 28% to 28.6%.
- Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States decreased from 6.9% to 3.8%.
- Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States peaked at 45.6% in February 2026 and was lowest at 38.6% in December 2025.
- Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States peaked at 32.6% in December 2025 and was lowest at 26.3% in July 2026.
- Across the 12 months ending September 2026, EyeBuyDirect’s share of searches among online glasses retailers in the United States peaked at 20.5% in July 2026 and was lowest at 16.4% in January 2026.
- Across the 12 months ending September 2026, Pair Eyewear’s share of searches among online glasses retailers in the United States peaked at 7.3% in March 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States peaked at 6.9% in October 2025 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, Pair Eyewear rose from 5th to 4th among online glasses retailers in the United States.
- Across the 12 months ending September 2026, GlassesUSA fell from 4th to 5th among online glasses retailers in the United States.
- Across the 12 months ending September 2026, EyeBuyDirect held steady: its share of searches among online glasses retailers in the United States moved less than 0.5 percentage points.
How did search popularity change for United States online glasses retailers in September 2026?
4 changes
In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.
In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%.
In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%.
Pair Eyewear’s share of searches among online glasses retailers in the United States has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.
Compare popularity between leading brands
- Zenni vs Warby Parker: compare popularity
- Zenni vs EyeBuyDirect: compare popularity
- Zenni vs Pair Eyewear: compare popularity
- Zenni vs GlassesUSA: compare popularity
- Warby Parker vs EyeBuyDirect: compare popularity
- Warby Parker vs Pair Eyewear: compare popularity
- Warby Parker vs GlassesUSA: compare popularity
- EyeBuyDirect vs Pair Eyewear: compare popularity
- EyeBuyDirect vs GlassesUSA: compare popularity
- Pair Eyewear vs GlassesUSA: compare popularity
- Compare any of these brands
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