Brandwave

How popular isZenni?

In September 2026, people searched for Zenni by name about 1 million times in the United States, about the same as the previous year. These searches made up 42.4% of all United States online glasses retailer searches, placing Zenni first out of five retailers. When we asked both ChatGPT and Google AI Overviews about online glasses retailers, Zenni appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Zenni is the most searched of 5 competitors and the most recommended in AI answers.

  1. ZenniShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Warby ParkerShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. EyeBuyDirectShare of searches 18.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Pair EyewearShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GlassesUSAShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top online glasses retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zenni appeared in all five answers. Zenni is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zenni1st
  2. EyeBuyDirect2nd
  3. Warby Parker3rd
  4. GlassesUSA4th
  5. Pair Eyewear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EyeBuyDirect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warby Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GlassesUSA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pair Eyewear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online glasses retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which online glasses retailers compete with Zenni?

Zenni against online glasses retailers in the United States, by month

Share of searches by month for Zenni, Warby Parker, EyeBuyDirect, Pair Eyewear, GlassesUSA. The figures are in the table below the chart.

View monthly share of searches table
MonthZenniWarby ParkerEyeBuyDirectPair EyewearGlassesUSA
Oct 202540.5%28%17.8%6.9%6.9%
Nov 202542.8%26.9%17.1%6.6%6.6%
Dec 202538.6%32.6%17%5.3%6.5%
Jan 202641.8%30.6%16.4%6.1%5%
Feb 202645.6%27.3%17.9%6.7%2.5%
Mar 202640.9%30%19.1%7.3%2.7%
Apr 202645.6%27.3%17.9%6.7%2.5%
May 202644%28.4%18.1%7%2.6%
Jun 202643.5%29.3%18.7%5.9%2.6%
Jul 202643.9%26.3%20.5%6.4%2.9%
Aug 202645.3%27.2%17.8%6.7%3%
Sep 202642.4%28.6%18.2%7%3.8%

  1. 1.Zenni

    42.4%

    Held 1st. 1M estimated branded searches, -11% vs prior month. Share -2.9 points.

  2. 2.Warby Parker

    28.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.EyeBuyDirect

    18.2%

    Held 3rd. 429K estimated branded searches, -3.1% vs prior month. Share +0.3 points.

  4. 4.Pair Eyewear

    7%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.GlassesUSA

    3.8%

    Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

Compare popularity between Zenni and its closest rivals

Every comparison with Zenni

4 comparisons

How has branded search demand for Zenni changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zenni in the United States held steady, from 974K to 1M.
  • Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States increased from 40.5% to 42.4%.
  • Across the 12 months ending September 2026, Zenni’s share of searches among online glasses retailers in the United States peaked at 45.6% in February 2026 and was lowest at 38.6% in December 2025.

How did search popularity change for United States online glasses retailers in September 2026?

4 changes

  1. In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%.

  2. In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%.

  3. In September 2026, Zenni lost share of searches among online glasses retailers in the United States, from 45.3% to 42.4%.

  4. Pair Eyewear’s share of searches among online glasses retailers in the United States has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.

How are Zenni’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zenni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zenni
  • zenni optical

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How the Brand Demand Index is measured

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