Brandwave

Vinebox vs Wine Access:Which is more popular?

In September 2026, Wine Access had more branded searches than Vinebox among wine clubs in the United States. Wine Access had about 2,900 branded searches, while Vinebox had 720. Wine Access made up 9.6% of all wine club searches we track, and Vinebox accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about wine clubs, Wine Access appeared in four of the five answers and Vinebox in one. Wine Access was mentioned before Vinebox in three out of four answers that named either.

Among wine clubs in the United States in September 2026

Who do people search for more?

Wine Access, about 4 searches for every 1 for Vinebox

Wine Access 2.9K searchesVinebox 720 searches

Who does AI mention more?

Wine Access, mentioned in 4 of 5 answers, Vinebox in 1

Wine Access in 4 of 5Vinebox in 1 of 5

Who does AI recommend more?

Wine Access, named ahead of Vinebox in 3 of 4 answers

Wine Access first in 3Vinebox first in 1

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Access was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vinebox was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wine Access was listed before Vinebox in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Vinebox or Wine Access more popular in search?

This chart shows how often people search Google for Vinebox and Wine Access by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Vinebox and Wine Access among wine clubs in the United States, by month

Share of searches by month for Wine Access, Vinebox. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Vinebox and Wine Access comparison changed over the last 12 months?

3 findings
  • Wine Access was ahead of Vinebox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Vinebox’s share of searches among wine clubs in the United States moved from 5.7% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 720.
  • Across the 12 months ending September 2026, Wine Access’ share of searches among wine clubs in the United States moved from 8.6% to 9.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Vinebox rose from 9th to 8th among wine clubs in the United States.

  3. Estimated monthly branded searches for Wine Access in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vinebox’s and Wine Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Vinebox

1 branded search term

  • vinebox

Wine Access

1 branded search term

  • wine access

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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